The Value in “Giving Back”

The best companies are those that not only provide their clients exemplary value, but who also bring value to their community. Recently, a teacher at Middletown North High School (in Middletown, NJ) reached out to RTi for help in demonstrating to his graduating senior...

Bring Back Client Delight

Market researchers tend to think of themselves as analysts, scientists, data collectors. Above all, we are business people and as is true in any business, putting our best foot forward to our clients is critical. Keeping our competitive edge is paramount, especially...

Stuck in Tradition?

The recently released GRIT report (page 12) asked suppliers whether they view themselves as traditional research suppliers, business consultants, or providers of strategic insights: What struck me most about these results is that a quarter of research suppliers still...

Surprise?!

Reading through the recent GRIT report (page 14), there was one analysis that I found particularly surprising. It compared the importance of a variety of criteria used by corporate researchers when evaluating quantitative research suppliers to the perceived importance...

Challenging Your Brand Strategy (Part 2)

In an earlier post (“A Challenge for Marketing Researchers: Is Your Brand’s Value Prop Strong Enough?”), we wrote about the importance of balancing a brand’s value proposition so that the intrinsic value of the bundle of benefits the consumer...