Client Education

"Two junior members of my organization were walked through the Quick Courses with RTi. Both felt that they received a helpful and thorough overview of the key research and business issues around Product and Concept testing. I was happy to have them hear the perspective of one of our key research partners rather than simply reading a company manual as an introduction."

Senior Research Manager,
Fortune 50 Food Company
“I've heard great feedback from the team regarding the sessions, which served as both a refresher to some and a great introduction for others. We consider RTi a true research partner that really stands out from other research companies. We thoroughly enjoyed our time with, and we look forward to working together more in the future.”

Senior Research Director,
Fortune 50 Retailer

Client Education: The More You Know

RTi is pleased to offer “Quick Courses” — a practical way to impart critical market research knowledge to your consumer information staff.

RTi Quick Courses are a series of 30-minute to 1-hour seminars, conducted in person or via the Web, each covering a specific Market Research area:

Communications research
Concept testing
Ethics and privacy laws
Package testing
Pricing research
Product testing
Sampling

Segmentation
Stats for market researchers
Tracking research
Trade-off techniques
Value proposition development & testing (financial services)
Web site evaluations

Courses are led by one or more of our senior staff members who, in addition to their industry expertise, have experience training industry colleagues and those new to the profession.