Get To Know RTi and How We’ve Built Success

RTi is an innovative, global market research company comprised of seasoned research professionals who provide custom research solutions to a broad and diverse client base.

• Our knowledgeable and dedicated team of principals and staff provide unparalleled marketing-focused research and brand strategy services.
• Our goal is to ensure your research has meaningful and tangible objectives, which align with your business or brand-strategic priorities.
• Our clients include some of the largest and most highly regarded companies within their respective industries.

RTi was formed in 1979 by co-founders Mel Rothstein and Richard Tauber. Mel was a group brand manager and Richard was a market research professional.  Together, they had an idea — novel at the time — that research companies could and should provide clients with more than just a deck of tabs or a static report. They saw an opportunity to redefine the role of the research supplier by acting as business partners and extending their clients’ research teams’ ability to provide actionable insight to management. With Mel’s marketing and brand management knowledge and Richard’s expertise in execution, they opened the doors for what has become a leading global research company.  

Back in 1979, Mel and Richard’s tenet of partnering with clients was unique and truly groundbreaking for the market research industry. Today, we all know the idea has not only taken hold, but has become “cost of entry” for any research company. Just as important, during this era of mega-conglomerates and corporate bureaucracy, RTi remains privately held with highly involved ownership. Our clients have access to the extensive resources of a global research company, the benefit of small company nimbleness, and absolute commitment to client service that an independent company provides.

So, at RTi, not only do we live and breathe our mission of providing actionable research supporting our clients’ success, but you might say it is in our genes.