David Rauch
Senior Vice President

Dave is a well-known professional in the industry and has built a solid reputation for designing and conducting actionable strategic research for CPG and Pharmaceutical marketers.

He has a long and proven track record supporting strategic initiatives for numerous clients through imaginative research design, high quality execution, and insightful presentation. He brings to RTi his expertise in uncovering opportunities via consumer-driven market structure studies as well as attitudinal, behavioral and needs-based segmentation, and brand equity modeling.

Prior to joining RTi, Dave held key positions at Research Perspectives, Protocol Research (formerly CLT), Ross-Cooper-Lund, Data Development, Kraft-General Foods, FCB, and Doyle Dane Bernbach.

He earned a BA in Sociology and Cultural Anthropology at the University of Vermont and did graduate work in Social Psychology and Group Dynamics at New York University.