Choice Based/Trade-Off

“I highly recommend RTi to anyone looking for a top quality market research supplier.”

Market Research Manager,
CPG
“RTi is a true partner, advising and guiding our team on appropriate methodology, adapting approach to changing timelines and budget. The team is personable, and very, very responsive.”

Sr. Manager, Market Research,
Pharmaceutical
“Working with you is a real pleasure -- first you are always very thorough and thoughtful which makes my job so much easier, and then you are always so flexible and accommodating. Thank you!”
Sr. Manager Consumer Insights, Major Food & Beverage Manufacturer
"Thanks so much for the great work that you guys do. It’s always a pleasure to work with RTi!!! You guys are heads and shoulders above your competition!"

Consumer Insights Manager, Major Snack Food Manufacturer
“I've heard great feedback from the team regarding the sessions, which served as both a refresher to some and a great introduction for others. We consider RTi a true research partner that really stands out from other research companies. We thoroughly enjoyed our time with, and we look forward to working together more in the future.”

Senior Research Director,
Fortune 50 Retailer
“RTi led the project and provided superior guidance on the test design and methodology, and quickly grasped the marketing objectives.”

Sr. Manager, Consumer Insights,
Food & Beverage
“After more than 12 years, I continue to work with RTi because they deliver excellent value. RTi provides expertise and quality service, and has been a great partner in research execution and data analysis.”

VP, Global Market Research,
Financial Services
“RTi was a very responsive, intelligent, and dependable partner in all phases – from design/implementation to working through all analytical details, problems, and issues encountered in this complicated test.”

Sr. Manager, Consumer Insights,
Food & Beverage
“I hired RTi as our research partner and was very pleased with the outcome of the collaboration. I would definitely work with RTi again and know they can be a trusted partner on projects both big and small.”

Research Director,
Media/Publishing
“RTi’s expert staff provides high-quality service from the initial research proposal through the final report. They are dependable, extremely knowledgeable about methodologies, and go the extra mile to work through complex issues or challenges.”

Market Research Manager,
CPG

Choice-Based/Trade-Off: Solutions to Complex Marketing Questions

RTi is a recognized leader in leveraging trade-off techniques to solve complex research and marketing questions. Trade-off methods, such as Conjoint and Discrete Choice, offer an extremely powerful and realistic view into the consumer or shopper purchase decision. Applications are many and can include:

Product component optimization
Concept building
Pricing optimization
Package testing

Our deep knowledge of numerous trade-off techniques results in an unparalleled ability to ensure the best tool is selected to meet your study objectives.

We are experts in:

Adaptive Conjoint — best to use when there are many factors, but price is not one of them
Discrete Choice — closely mimics the purchase process and is an excellent way to measure price effects
Adaptive Discrete Choice — newly available, it has the additional benefits of being more engaging and more predictive, and allows for component level pricing

At the completion of every trade-off based study, our clients receive a powerful and highly user-friendly simulator. It’s so simple to use that “what-if” scenarios can be input and run during meetings, and powerful enough to automatically determine and display the optimal bundles among any identified subgroup.