BrandMark

BrandMark
  • “Understands our business issues and provides study designs that ensure we meet our research objectives. This study was well executed, and results were delivered on time, with well-written summary and conclusions.”

    Sr. Manager, Consumer Insights,
    Food & Beverage

  • “RTi is a true partner, advising and guiding our team on appropriate methodology, adapting approach to changing timelines and budget. The team is personable, and very, very responsive.”

    Sr. Manager, Market Research,
    Pharmaceutical

  • “RTi led the project and provided superior guidance on the test design and methodology, and quickly grasped the marketing objectives.”

    Sr. Manager, Consumer Insights,
    Food & Beverage

  • “RTi consistently provides high-quality work, meets tight timelines, and, most important, is a pleasure to work with. I truly value them as partners.”

    Sr. Manager, Marketplace Insights,
    Financial Services

  • Working with you is a real pleasure -- first you are always very thorough and thoughtful which makes my job so much easier, and then you are always so flexible and accommodating.  Thank you!”

    Sr. Manager Consumer Insights, Major Food & Beverage Manufacturer
  • "Thanks so much for the great work that you guys do. It’s always a pleasure to work with RTi!!!  You guys are heads and shoulders above your competition!"

    Consumer Insights Manager, Major Snack Food Manufacturer

  • “I know when I get a report from RTi it will be 95% ready; with others I have to spend so much time reworking and rewriting.”

    Market Research Manager,
    CPG

  • “We value the business relationship that we have with RTi. Their work is of the highest quality at a reasonable price. They took the time to learn our business to become an essential partner in making our business grow.”

    Market Research Manager,
    CPG

  • “RTi is a trusted and valued business partner. The RTi team consistently adds value to the research process, and more important, to the interpretation and analysis of data. Their work is consistently high and their perspectives fresh and unique.”

    Director, Consumer Insights,
    CPG

  • "Rothstein-Tauber (RTi Research) is a terrific supplier, very insightful, and highly strategic."

    Marketing Research Director, Major Food Manufacturer

 

RTi BrandMark™: Specially Designed for Pharmaceutical Products and Services

BrandMark is RTi’s suite of branding services developed especially for the global pharmaceutical industry. RTi has a long history of providing pharmaceutical companies with  strategy-driven expertise, led by a team of dedicated marketing and research professionals.

 RTi’s suite of services includes both research and consultation on:

  • Market structure exploration
  • Brand strategy hypothesis
  • Brand strategy confirmation
  • Conjoint profiling for importance, differentiation and opportunity
  • Positioning and segmentation
  • Message development and testing
  • Brand name development and testing
  • Pharmacist panel for confusion testing
  • Label and packaging testing
  • Sales aid evaluations
  • Post-launch tracking of physicians and patients
RTi’s BrandMark services were established in 1998 and have been leveraged by pharmaceutical companies – large and small – to meet their domestic and global marketing objectives.