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“Working with RTi was wonderful … proactive in anticipating potential issues, providing solutions and making sure everyone was aligned before moving forward.”
Sr. Manager, Consumer Insights,
Food & Beverage -
“RTi consistently provides high-quality work, meets tight timelines, and, most important, is a pleasure to work with. I truly value them as partners.”
Sr. Manager, Marketplace Insights,
Financial Services -
“I hired RTi as our research partner and was very pleased with the outcome of the collaboration. I would definitely work with RTi again and know they can be a trusted partner on projects both big and small.”
Research Director,
Media/Publishing -
I wanted to take a moment to thank you from the bottom of my heart for all the hard work on your end. We couldn’t have done this without you! I genuinely appreciate all your efforts and I did not want your support to go unnoticed.
Not only are you wonderful people, but have been excellent performers on this specific 'HUT'. I cannot thank you enough! The hard work has paid off with the very positive results.
Thank you again so much….
Product Development Manager, Major Food & Beverage Manufacturer
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"Rothstein-Tauber (RTi Research) is a terrific supplier, very insightful, and highly strategic."
Marketing Research Director, Major Food Manufacturer
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“I highly recommend RTi to anyone looking for a top quality market research supplier.”
Market Research Manager,
CPG -
“RTi is a true partner, advising and guiding our team on appropriate methodology, adapting approach to changing timelines and budget. The team is personable, and very, very responsive.”
Sr. Manager, Market Research,
Pharmaceutical -
“RTi’s expert staff provides high-quality service from the initial research proposal through the final report. They are dependable, extremely knowledgeable about methodologies, and go the extra mile to work through complex issues or challenges.”
Market Research Manager,
CPG -
“I've worked with RTi on a wide range of custom research initiatives. RTi is customer service–oriented and delivers reliable results on-time and on-budget. Their staff is knowledgeable, thorough, and easy to work with.”
Market Research Manager,
CPG -
“Working with you is a real pleasure -- first you are always very thorough and thoughtful which makes my job so much easier, and then you are always so flexible and accommodating. Thank you!”
Sr. Manager Consumer Insights, Major Food & Beverage Manufacturer
RTi BrandStar™: The Roadmap for Developing a Brand Strategy
RTi’s BrandStar™ model is a structured way to think about your brand — it is the roadmap providing direction for all other marketing elements. We use our BrandStar model as a basis of facilitated strategic brand development sessions with our clients and as a foundation of our own thinking about our clients’ brands.
Establishing a brand strategy is imperative: it defines the strategic direction for all tactical marketing decisions that follow.
In most cases, developing a BrandStar brand strategy is a two-step process:
- RTi works in partnership with our clients to develop a hypothesized BrandStar model, to understand all brand elements as defined by the end customer.
- RTi conducts primary research to revise and confirm the hypothesized BrandStar strategy. The confirmed strategy then becomes the foundation that drives all marketing activities.
Your brand is an intricate relationship among many different factors and attributes. RTi’s BrandStar model provides the structure for piecing together these elements and developing a coherent and effective brand strategy.
