Construction Test

“RTi’s expert staff provides high-quality service from the initial research proposal through the final report. They are dependable, extremely knowledgeable about methodologies, and go the extra mile to work through complex issues or challenges.”

Market Research Manager,
CPG
“I rely upon RTi’s expertise to guide me through difficult studies and uncover insights to help drive our decision making. I always know I can depend on them to do an excellent job.”

Market Research Manager,
CPG
“I highly recommend RTi to anyone looking for a top quality market research supplier.”

Market Research Manager,
CPG
“Working with RTi was wonderful … proactive in anticipating potential issues, providing solutions and making sure everyone was aligned before moving forward.”

Sr. Manager, Consumer Insights,
Food & Beverage
“Understands our business issues and provides study designs that ensure we meet our research objectives. This study was well executed, and results were delivered on time, with well-written summary and conclusions.”

Sr. Manager, Consumer Insights,
Food & Beverage
“Working with you is a real pleasure -- first you are always very thorough and thoughtful which makes my job so much easier, and then you are always so flexible and accommodating. Thank you!”
Sr. Manager Consumer Insights, Major Food & Beverage Manufacturer
"Thanks so much for the great work that you guys do. It’s always a pleasure to work with RTi!!! You guys are heads and shoulders above your competition!"

Consumer Insights Manager, Major Snack Food Manufacturer
I wanted to take a moment to thank you from the bottom of my heart for all the hard work on your end. We couldn’t have done this without you! I genuinely appreciate all your efforts and I did not want your support to go unnoticed.

Not only are you wonderful people, but have been excellent performers on this specific 'HUT'. I cannot thank you enough! The hard work has paid off with the very positive results.

Thank you again so much….

Product Development Manager, Major Food & Beverage Manufacturer
“RTi led the project and provided superior guidance on the test design and methodology, and quickly grasped the marketing objectives.”

Sr. Manager, Consumer Insights,
Food & Beverage
“RTi left no stone unturned to make sure we were getting exactly the right people and answering the right questions – all under a very tight timeline. They did a terrific job and the results have been embraced into the plan.”

Sr. Manager, Consumer Insights,
Food & Beverage

RTi Construction Test™: Building the Optimal Product

During the new product development cycle, market researchers are often asked to provide consumer insight into a number of product benefits and product components, such as name, packaging, closures, and labels. Traditional testing methods typically would require monadic testing, which is time consuming and expensive, and these methods do not provide a holistic evaluation of the product. RTi’s Construction Test avoids these obstacles.

RTi Construction Test is our innovative, proprietary research tool that simultaneously optimizes all components of a new product efficiently and effectively.

RTi’s Construction Test…

Provides an in-depth and holistic understanding of how the product components (taste, packaging, label graphics, brand name, etc.) work together — a superior approach to concept/product development
Is powered by an innovative use of proven Discrete Choice methods

Adds value by asking respondents to “construct” their ideal product within the test
Can be conducted in-person to include product taste, as well as to allow consumers to touch and feel packaging prototypes

Provides significant ROI by replacing the need for a separate product test:
- Includes standard monadic taste test matrix, if needed
- Provides full product testing analytics
Culminates with a powerful and easy to use Excel-based simulator to allow for additional “what- if” calculations