RTi Proprietary Products Construction Test
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“RTi was a very responsive, intelligent, and dependable partner in all phases – from design/implementation to working through all analytical details, problems, and issues encountered in this complicated test.”
Sr. Manager, Consumer Insights,
Food & Beverage -
"Thanks so much for the great work that you guys do. It’s always a pleasure to work with RTi!!! You guys are heads and shoulders above your competition!"
Consumer Insights Manager, Major Snack Food Manufacturer
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“I highly recommend RTi to anyone looking for a top quality market research supplier.”
Market Research Manager,
CPG -
“I know when I get a report from RTi it will be 95% ready; with others I have to spend so much time reworking and rewriting.”
Market Research Manager,
CPG -
“Understands our business issues and provides study designs that ensure we meet our research objectives. This study was well executed, and results were delivered on time, with well-written summary and conclusions.”
Sr. Manager, Consumer Insights,
Food & Beverage -
“RTi led the project and provided superior guidance on the test design and methodology, and quickly grasped the marketing objectives.”
Sr. Manager, Consumer Insights,
Food & Beverage -
“RTi left no stone unturned to make sure we were getting exactly the right people and answering the right questions – all under a very tight timeline. They did a terrific job and the results have been embraced into the plan.”
Sr. Manager, Consumer Insights,
Food & Beverage -
“I've worked with RTi on a wide range of custom research initiatives. RTi is customer service–oriented and delivers reliable results on-time and on-budget. Their staff is knowledgeable, thorough, and easy to work with.”
Market Research Manager,
CPG -
“Working with RTi was wonderful … proactive in anticipating potential issues, providing solutions and making sure everyone was aligned before moving forward.”
Sr. Manager, Consumer Insights,
Food & Beverage -
“We value the business relationship that we have with RTi. Their work is of the highest quality at a reasonable price. They took the time to learn our business to become an essential partner in making our business grow.”
Market Research Manager,
CPG
RTi Construction Test™: Building the Optimal Product
During the new product development cycle, market researchers are often asked to provide consumer insight into a number of product benefits and product components, such as name, packaging, closures, and labels. Traditional testing methods typically would require monadic testing, which is time consuming and expensive, and these methods do not provide a holistic evaluation of the product. RTi’s Construction Test avoids these obstacles.
RTi Construction Test is our innovative, proprietary research tool that simultaneously optimizes all components of a new product efficiently and effectively.
RTi’s Construction Test…
- Provides an in-depth and holistic understanding of how the product components (taste, packaging, label graphics, brand name, etc.) work together — a superior approach to concept/product development
- Is powered by an innovative use of proven Discrete Choice methods
- Adds value by asking respondents to “construct” their ideal product within the test
- Can be conducted in-person to include product taste, as well as to allow consumers to touch and feel packaging prototypes
- Provides significant ROI by replacing the need for a separate product test:
- Includes standard monadic taste test matrix, if needed
- Provides full product testing analytics
- Culminates with a powerful and easy to use Excel-based simulator to allow for additional “what- if” calculations
