Pathways

"Two junior members of my organization were walked through the Quick Courses with RTi. Both felt that they received a helpful and thorough overview of the key research and business issues around Product and Concept testing. I was happy to have them hear the perspective of one of our key research partners rather than simply reading a company manual as an introduction."

Senior Research Manager,
Fortune 50 Food Company
“My experiences with RTi have been very positive. They have a can-do attitude from proposal stage thru report-out, and have turned around ad-hoc analyses well beyond the close of the study very quickly.

Sr. Manager, Market Research,
Pharmaceutical
“RTi was a very responsive, intelligent, and dependable partner in all phases – from design/implementation to working through all analytical details, problems, and issues encountered in this complicated test.”

Sr. Manager, Consumer Insights,
Food & Beverage
“I've worked with RTi on a wide range of custom research initiatives. RTi is customer service–oriented and delivers reliable results on-time and on-budget. Their staff is knowledgeable, thorough, and easy to work with.”

Market Research Manager,
CPG
“I know when I get a report from RTi it will be 95% ready; with others I have to spend so much time reworking and rewriting.”

Market Research Manager,
CPG
“I rely upon RTi’s expertise to guide me through difficult studies and uncover insights to help drive our decision making. I always know I can depend on them to do an excellent job.”

Market Research Manager,
CPG
“RTi continues to be one of my most trusted research partners. I count on RTi to deliver great results that help drive business results for my marketing partners.”

Sr. Manager, Marketplace Insights,
Financial Services
“Working with you is a real pleasure -- first you are always very thorough and thoughtful which makes my job so much easier, and then you are always so flexible and accommodating. Thank you!”
Sr. Manager Consumer Insights, Major Food & Beverage Manufacturer
I wanted to take a moment to thank you from the bottom of my heart for all the hard work on your end. We couldn’t have done this without you! I genuinely appreciate all your efforts and I did not want your support to go unnoticed.

Not only are you wonderful people, but have been excellent performers on this specific 'HUT'. I cannot thank you enough! The hard work has paid off with the very positive results.

Thank you again so much….

Product Development Manager, Major Food & Beverage Manufacturer
"Rothstein-Tauber (RTi Research) is a terrific supplier, very insightful, and highly strategic."

Marketing Research Director, Major Food Manufacturer

RTi Pathways™: Fast Turnaround Qualitative/Quantitative Technique That Yields Real-Time Results

Pathways™ is a powerful quant/qual technique that provides a significant number of quantitative interviews plus one or more focus groups to be completed in just two hours. Usually multiple Pathways™ sessions are conducted (same day or across multiple days) to allow for iterative learning and larger sample sizes.

A large group of respondents (usually between 35 and 75) are recruited to attend a live session where they spend about an hour responding to questions using wireless audience response technology in a classroom style setting. Based on their responses during the quant session, a smaller subset of respondents is selected to participate in a focus group that is conducted immediately after.

Key benefits of RTi Pathways™ include:

Speed & Immediacy: Real-time results viewed by business team so that immediate action steps are clearly understood
Clarity: The research process is brought to life as researchers and their business teams watch the real-time results of the quantitative questioning charted on monitors in the back room
Richness & Depth: Full quant results and data-driven focus group respondent selection; reporting that ties it all together
Flexibility: Leverage the iterative nature of multiple sessions by integrating learning from one session into the questionnaire or stimuli of the next
Comprehensive: Optimization (the “why” behind the “what”), with many applications; for example: concept, product, promises, names