Portfolio Manager

“Understands our business issues and provides study designs that ensure we meet our research objectives. This study was well executed, and results were delivered on time, with well-written summary and conclusions.”

Sr. Manager, Consumer Insights,
Food & Beverage
“RTi left no stone unturned to make sure we were getting exactly the right people and answering the right questions – all under a very tight timeline. They did a terrific job and the results have been embraced into the plan.”

Sr. Manager, Consumer Insights,
Food & Beverage
“RTi’s expert staff provides high-quality service from the initial research proposal through the final report. They are dependable, extremely knowledgeable about methodologies, and go the extra mile to work through complex issues or challenges.”

Market Research Manager,
CPG
“I highly recommend RTi to anyone looking for a top quality market research supplier.”

Market Research Manager,
CPG
“Our customers trust our products and we trust RTi to get the results.”

Director, Consumer Insights,
Food & Beverage
I wanted to take a moment to thank you from the bottom of my heart for all the hard work on your end. We couldn’t have done this without you! I genuinely appreciate all your efforts and I did not want your support to go unnoticed.

Not only are you wonderful people, but have been excellent performers on this specific 'HUT'. I cannot thank you enough! The hard work has paid off with the very positive results.

Thank you again so much….

Product Development Manager, Major Food & Beverage Manufacturer
"Thanks so much for the great work that you guys do. It’s always a pleasure to work with RTi!!! You guys are heads and shoulders above your competition!"

Consumer Insights Manager, Major Snack Food Manufacturer
“Working with RTi was wonderful … proactive in anticipating potential issues, providing solutions and making sure everyone was aligned before moving forward.”

Sr. Manager, Consumer Insights,
Food & Beverage
“I rely upon RTi’s expertise to guide me through difficult studies and uncover insights to help drive our decision making. I always know I can depend on them to do an excellent job.”

Market Research Manager,
CPG
"Rothstein-Tauber (RTi Research) is a terrific supplier, very insightful, and highly strategic."

Marketing Research Director, Major Food Manufacturer

RTi Portfolio Manager™: Line Optimization Through Volume Modeling

RTi’s Portfolio Manager™ breaks through the often indecisive results of a traditional TURF line optimization approach. Our unique survey instrument feeds into a powerful analytic model resulting in relative volume estimates being produced for each and every possible line combination. And, of course, a volume estimate is a much better directional indicator of potential units sold and line profitability than a simple “reach” proportion.

Unique benefits of RTi’s Portfolio Manager include:

Relative volume modeling, which provides estimates to measure the business potential of multiple line configurations
Our metric, Relative Volume Opportunity, considers both incrementality and cannibalization to arrive at net potential

RTi’s Portfolio Manager has been used to solve for a full spectrum of challenges, including:

Which are the greatest opportunity varieties to add to the line?
Is a line better off with two new varieties or de-listing a current offering and adding three new varieties?
What are the best line solutions for a 12-product line made up of four products each from the three sublines?
Are there different line solutions for different channels? Different regions?