Social Media Analysis & Tracking

“My experiences with RTi have been very positive. They have a can-do attitude from proposal stage thru report-out, and have turned around ad-hoc analyses well beyond the close of the study very quickly.

Sr. Manager, Market Research,
Pharmaceutical
“I rely upon RTi’s expertise to guide me through difficult studies and uncover insights to help drive our decision making. I always know I can depend on them to do an excellent job.”

Market Research Manager,
CPG
“We value the business relationship that we have with RTi. Their work is of the highest quality at a reasonable price. They took the time to learn our business to become an essential partner in making our business grow.”

Market Research Manager,
CPG
“I hired RTi as our research partner and was very pleased with the outcome of the collaboration. I would definitely work with RTi again and know they can be a trusted partner on projects both big and small.”

Research Director,
Media/Publishing
“Working with you is a real pleasure -- first you are always very thorough and thoughtful which makes my job so much easier, and then you are always so flexible and accommodating. Thank you!”
Sr. Manager Consumer Insights, Major Food & Beverage Manufacturer
“RTi was a very responsive, intelligent, and dependable partner in all phases – from design/implementation to working through all analytical details, problems, and issues encountered in this complicated test.”

Sr. Manager, Consumer Insights,
Food & Beverage
“Understands our business issues and provides study designs that ensure we meet our research objectives. This study was well executed, and results were delivered on time, with well-written summary and conclusions.”

Sr. Manager, Consumer Insights,
Food & Beverage
“RTi is a true partner, advising and guiding our team on appropriate methodology, adapting approach to changing timelines and budget. The team is personable, and very, very responsive.”

Sr. Manager, Market Research,
Pharmaceutical
“I know when I get a report from RTi it will be 95% ready; with others I have to spend so much time reworking and rewriting.”

Market Research Manager,
CPG
“RTi left no stone unturned to make sure we were getting exactly the right people and answering the right questions – all under a very tight timeline. They did a terrific job and the results have been embraced into the plan.”

Sr. Manager, Consumer Insights,
Food & Beverage

Social Media Analysis & Tracking (SMART™): Applying Structure to Gain Intelligence

The voice of today’s consumer is louder and more powerful than ever before. Whether a fan or detractor, your customers are influencers who use social networking to tell the world about their experiences. With all that is being said, read, and spread, it is no longer enough to measure brand equity or customer sentiment through controlled survey research alone.

But, how can you, as a marketer or market researcher, organize and learn from the masses of information being transmitted everyday?

RTi’s SMART™ program was designed by researchers for researchers to collect and transform unstructured social media conversations into information you can use to make better business decisions.

The basic tenets of the (SMART™) program are:

LISTEN → Retrieve the relevant posts and understand the source and volume

ANALYZE → Analyze the content for sentiment, themes, author influence

TRACK → Track over time for meaning and perspective

But that’s just scratching the surface. We go well beyond these basics and apply marketing research principles to uniquely integrate social media mining data with traditional primary market research.

By applying marketing research principles, we ensure that the collection and analysis of the social media data culminates in meaningful and useful business insight.