Mature Market

Business Sectors

Mature Market

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Director, Consumer Insights,
CPG
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Sr. Manager, Market Research,
Pharmaceutical
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Marketing Research Director, Major Food Manufacturer
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Senior Research Director,
Fortune 50 Retailer
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Director, Consumer Insights,
Food & Beverage
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Market Research Manager,
CPG
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Sr. Manager, Consumer Insights,
Food & Beverage
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Market Research Manager,
CPG
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Sr. Manager, Marketplace Insights,
Financial Services
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Sr. Manager Consumer Insights, Major Food & Beverage Manufacturer

Mature Market: Capture Sales Within the Fastest Growing Consumer Segment

What is the fastest growing age segment of the population?

Yes, it is the Baby Boomer generation, also referred to as the Mature Market.

Advancing your understanding and connecting with this large and important segment will be critical to your business’s success over the next decades. RTi can help to ensure you are an active player.

Did you know…?

70% of the nation’s net worth is in their hands
They control 50% of all household discretionary income
They spend $2 trillion annually on consumer goods and services
Every day in America, 10,068 people turn 50 years of age
The age segment of 50-65 will grow in size by 70% over the next 15 years. No other age segment will grow more than 10% over that same period
50+ represents nearly 28% of U.S. population today

RTi has the expertise and access – both online and offline – to make your research with this vital consumer group a success.

Whether you are interested in testing a new concept, product, or service specifically targeted to the Mature Market, or perhaps you just want to be sure a product change doesn’t alienate this critical audience, RTi can help.