Media/Communications

“We value the business relationship that we have with RTi. Their work is of the highest quality at a reasonable price. They took the time to learn our business to become an essential partner in making our business grow.”

Market Research Manager,
CPG
“I highly recommend RTi to anyone looking for a top quality market research supplier.”

Market Research Manager,
CPG
“Working with you is a real pleasure -- first you are always very thorough and thoughtful which makes my job so much easier, and then you are always so flexible and accommodating. Thank you!”
Sr. Manager Consumer Insights, Major Food & Beverage Manufacturer
“I rely upon RTi’s expertise to guide me through difficult studies and uncover insights to help drive our decision making. I always know I can depend on them to do an excellent job.”

Market Research Manager,
CPG
“I hired RTi as our research partner and was very pleased with the outcome of the collaboration. I would definitely work with RTi again and know they can be a trusted partner on projects both big and small.”

Research Director,
Media/Publishing
“I've worked with RTi on a wide range of custom research initiatives. RTi is customer service–oriented and delivers reliable results on-time and on-budget. Their staff is knowledgeable, thorough, and easy to work with.”

Market Research Manager,
CPG
“RTi’s expert staff provides high-quality service from the initial research proposal through the final report. They are dependable, extremely knowledgeable about methodologies, and go the extra mile to work through complex issues or challenges.”

Market Research Manager,
CPG
“I know when I get a report from RTi it will be 95% ready; with others I have to spend so much time reworking and rewriting.”

Market Research Manager,
CPG
“RTi is a trusted and valued business partner. The RTi team consistently adds value to the research process, and more important, to the interpretation and analysis of data. Their work is consistently high and their perspectives fresh and unique.”

Director, Consumer Insights,
CPG

Media/Communications: Leverage Our Innovation and Knowledge

RTi has a long history of supplying market research to media companies, and partnering to enhance all areas of their businesses. Because of our strength in related CPG research, we bring unique perspective, insights, and techniques, and support media companies in ways that other research companies cannot.

In addition to RTi’s expertise in traditional consumer research, we adapt techniques to innovatively address the specific needs of the media industry.

Some of the most commonly addressed concerns include:

Readership/editorial research — including lead article testing
Cover testing — extraordinarily fast turnaround for a reasonable price
Sponsorship research — from live events to public television shows

RTi has also built a reputation for pioneering research and adapting techniques to address the rapid changes in media delivery and format.

Through our years of experience, we’ve learned that in addition to valuable and actionable insights, there are two ever-present constraints facing our clients in the media business: 1) budget, and 2) time. At RTi, we know there is never enough of either, so we routinely leverage our innovative tools, such as our combination qual-quant techniques to maximize learning and provide actionable recommendations in the shortest time possible within tight budgets.