U.S. Hispanic

“RTi’s expert staff provides high-quality service from the initial research proposal through the final report. They are dependable, extremely knowledgeable about methodologies, and go the extra mile to work through complex issues or challenges.”

Market Research Manager,
CPG
"Two junior members of my organization were walked through the Quick Courses with RTi. Both felt that they received a helpful and thorough overview of the key research and business issues around Product and Concept testing. I was happy to have them hear the perspective of one of our key research partners rather than simply reading a company manual as an introduction."

Senior Research Manager,
Fortune 50 Food Company
“I highly recommend RTi to anyone looking for a top quality market research supplier.”

Market Research Manager,
CPG
“I've worked with RTi on a wide range of custom research initiatives. RTi is customer service–oriented and delivers reliable results on-time and on-budget. Their staff is knowledgeable, thorough, and easy to work with.”

Market Research Manager,
CPG
“RTi was a very responsive, intelligent, and dependable partner in all phases – from design/implementation to working through all analytical details, problems, and issues encountered in this complicated test.”

Sr. Manager, Consumer Insights,
Food & Beverage
I wanted to take a moment to thank you from the bottom of my heart for all the hard work on your end. We couldn’t have done this without you! I genuinely appreciate all your efforts and I did not want your support to go unnoticed.

Not only are you wonderful people, but have been excellent performers on this specific 'HUT'. I cannot thank you enough! The hard work has paid off with the very positive results.

Thank you again so much….

Product Development Manager, Major Food & Beverage Manufacturer
“RTi is a trusted and valued business partner. The RTi team consistently adds value to the research process, and more important, to the interpretation and analysis of data. Their work is consistently high and their perspectives fresh and unique.”

Director, Consumer Insights,
CPG
“Understands our business issues and provides study designs that ensure we meet our research objectives. This study was well executed, and results were delivered on time, with well-written summary and conclusions.”

Sr. Manager, Consumer Insights,
Food & Beverage
“Our customers trust our products and we trust RTi to get the results.”

Director, Consumer Insights,
Food & Beverage
"Rothstein-Tauber (RTi Research) is a terrific supplier, very insightful, and highly strategic."

Marketing Research Director, Major Food Manufacturer

U.S. Hispanic: Don’t Just Translate General Pop Research: “Trans-Adapt”!

RTi’s Hispanic Research Practice is a dedicated practice within the firm that is solely focused on U.S. Hispanic consumers. Our core mission is to deliver market research insights that result in strong connections between your business/brand and Hispanic audiences, and helping to deliver top-line growth.

With more than 35 years of research experience and 20 years of valuable knowledge and experience in diversity markets, RTi’s Hispanic Research Practice can help you make the right decisions by focusing on the priorities that can maximize your investment in the U.S. Hispanic market.

The RTi Hispanic Practice is based on the concept of “trans-adaptation”: the total adaptation of the research to the Hispanic markets being studied. Trans-adaptation addresses both the translation of language, as well as the adaptation of the research for cultural norms and acculturation levels.

Cultural norms — The ability to interpret and understand the underlying meaning behind what is said (and left unsaid); also, the appropriate use of scales to encourage visceral response
Regionality — Understanding regional differences and the relationship among geography, ethnicity, and culture
Acculturation levels — Research must be accessible and sensible for entire acculturation spectrum; most U.S. Hispanics are “partially” acculturated (i.e., having adopted cultural traits and social behaviors)
Pan-Spanish linguistics — Speaking and writing in a way that spans cultural and ethnic differences
Ethnicity-based representative sampling — Creating and managing an appropriately balanced sample of U.S. Hispanics

Our dedicated Hispanic Research specialists are committed to providing a unique combination of expert advice and actionable insight to address your specific business or marketing issues.