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The Power of Choice-Based Research
It’s not easy to get inside your consumer’s head and understand the series of trade-offs they make with virtually every purchase decision. It’s even harder to model that behavior across your entire target market. You can’t guess – the stakes are too high. However, you can get these deep insights into your customer’s mind with Choice-Based Research.
Choice-Based Research techniques can be extremely effective in replicating your customer’s decision making process. But there are a lot of different techniques out there, and it’s hard to know which one is the right one for your situation – that’s exactly why we wrote this eBook.
Whether you’re new to Choice-Based Research, or want a refresher on which technique to use, The Power of Choice-Based Research will help you:
- Gain a basic understanding of 5 different Choice-Based techniques
- Know which technique will best benefit your study
- Weigh the pros and cons of each technique