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Brand Extensions: Finding Opportunity at the Intersection of Demand and White Space

It’s no secret that brands are among a company’s most valuable and powerful assets. It is estimated that, of the brands in the S&P 500, 30% of their market value is attributed to their brands.  While a strong brand is vital for success today, perhaps its greatest value is its ability to propel future growth. Strong brands can stretch to additional categories, additional segments, additional uses, and additional markets.

In “BRAND EXTENSIONS: Finding Opportunity at the Intersection of Demand and White Space,” we explore the two primary types of growth opportunities – Line Extensions and Market Extensions. Filled with numerous real-world examples of brand successes and failures, you’ll learn the three key ingredients to any successful brand extension and gain an understanding of how you can uncover the “white space” opportunities that may exist for your brand.