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The Importance of the Story

It’s been shown. Facts, findings, and insights stick better when they are framed within a story.

We are not talking a 500-page tome, but a clear, concise, and compelling story.
Think Hemingway rather than Dickens.

To that end, RTi developed our Start Early Storytelling Process.

We use it. We teach it. We improve it.

The format for our reports and presentations adheres to four basic tenets
(as taught to us by David Intrator, Smarter Storytelling):

1

WILL HAVE
a central idea

2

WILL HAVE
all elements supporting the central idea

3

WILL HAVE
a title that supports the theme

4

WILL NOT
be just “one damn thing after another”
(See what we mean about Hemingway?)

The result looks simple, but, as with anything that looks easy, it involves a lot of behind-the-scenes critical thinking. Developing a good story is not something you can decide to do at the end of the research process. It starts by understanding what’s most important and letting everything follow from there. Creating the story starts WAY before the writing…even way before we see any data. It starts with an idea.