Brand Strategy

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  • “RTi was a very responsive, intelligent, and dependable partner in all phases – from design/implementation to working through all analytical details, problems, and issues encountered in this complicated test.”

    Sr. Manager, Consumer Insights,
    Food & Beverage

  • I wanted to take a moment to thank you from the bottom of my heart for all the hard work on your end.  We couldn’t have done this without you! I genuinely appreciate all your efforts and I did not want your support to go unnoticed.

    Not only are you wonderful people, but have been excellent performers on this specific 'HUT'. I cannot thank you enough! The hard work has paid off with the very positive results.

    Thank you again so much….

    Product Development Manager, Major Food & Beverage Manufacturer

  • “After more than 12 years, I continue to work with RTi because they deliver excellent value. RTi provides expertise and quality service, and has been a great partner in research execution and data analysis.”

    VP, Global Market Research,
    Financial Services

  • RTi continues to be one of my most trusted research partners. I count on RTi to deliver great results that help drive business results for my marketing partners.”

    Sr. Manager, Marketplace Insights,
    Financial Services

  • "Rothstein-Tauber (RTi Research) is a terrific supplier, very insightful, and highly strategic."

    Marketing Research Director, Major Food Manufacturer

  • “RTi led the project and provided superior guidance on the test design and methodology, and quickly grasped the marketing objectives.”

    Sr. Manager, Consumer Insights,
    Food & Beverage

  • "Two junior members of my organization were walked through the Quick Courses with RTi. Both felt that they received a helpful and thorough overview of the key research and business issues around Product and Concept testing. I was happy to have them hear the perspective of one of our key research partners rather than simply reading a company manual as an introduction."

    Senior Research Manager,
    Fortune 50 Food Company

  • I highly recommend RTi to anyone looking for a top quality market research supplier.”

    Market Research Manager,
    CPG

  • “I rely upon RTi’s expertise to guide me through difficult studies and uncover insights to help drive our decision making. I always know I can depend on them to do an excellent job.”

    Market Research Manager,
    CPG

  • My experiences with RTi have been very positive. They have a can-do attitude from proposal stage thru report-out, and have turned around ad-hoc analyses well beyond the close of the study very quickly.

    Sr. Manager, Market Research,
    Pharmaceutical

 

Brand Strategy: The Crucial First Step for Developing a Marketing Plan

Our BrandStar™ model is a structured way to think about your brand — it is the roadmap providing direction for all other marketing elements. At RTi, we use our BrandStar™ model as the basis of facilitated strategic brand development sessions with our clients and as a foundation of our own thinking about our clients’ brands.

Establishing a brand strategy is imperative: it defines the strategic direction for all tactical marketing decisions that follow.

In most cases, developing a BrandStar™ brand strategy is a two-step process:

  1. RTi works in partnership with our clients to develop a hypothesized BrandStar™ model, to understand all brand elements, as defined by the end customer.
  2. RTi conducts primary research to revise and confirm the hypothesized BrandStar™ strategy. The confirmed strategy then becomes the foundation that drives all marketing activities.
  3. Your brand is an intricate relationship among many different factors and attributes: RTi’s BrandStar™ model provides the structure for piecing together these elements and developing a coherent and effective brand strategy.