Branding & Positioning Brand Strategy
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“RTi was a very responsive, intelligent, and dependable partner in all phases – from design/implementation to working through all analytical details, problems, and issues encountered in this complicated test.”
Sr. Manager, Consumer Insights,
Food & Beverage -
I wanted to take a moment to thank you from the bottom of my heart for all the hard work on your end. We couldn’t have done this without you! I genuinely appreciate all your efforts and I did not want your support to go unnoticed.
Not only are you wonderful people, but have been excellent performers on this specific 'HUT'. I cannot thank you enough! The hard work has paid off with the very positive results.
Thank you again so much….
Product Development Manager, Major Food & Beverage Manufacturer
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“After more than 12 years, I continue to work with RTi because they deliver excellent value. RTi provides expertise and quality service, and has been a great partner in research execution and data analysis.”
VP, Global Market Research,
Financial Services -
“RTi continues to be one of my most trusted research partners. I count on RTi to deliver great results that help drive business results for my marketing partners.”
Sr. Manager, Marketplace Insights,
Financial Services -
"Rothstein-Tauber (RTi Research) is a terrific supplier, very insightful, and highly strategic."
Marketing Research Director, Major Food Manufacturer
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“RTi led the project and provided superior guidance on the test design and methodology, and quickly grasped the marketing objectives.”
Sr. Manager, Consumer Insights,
Food & Beverage -
"Two junior members of my organization were walked through the Quick Courses with RTi. Both felt that they received a helpful and thorough overview of the key research and business issues around Product and Concept testing. I was happy to have them hear the perspective of one of our key research partners rather than simply reading a company manual as an introduction."
Senior Research Manager,
Fortune 50 Food Company -
“I highly recommend RTi to anyone looking for a top quality market research supplier.”
Market Research Manager,
CPG -
“I rely upon RTi’s expertise to guide me through difficult studies and uncover insights to help drive our decision making. I always know I can depend on them to do an excellent job.”
Market Research Manager,
CPG -
“My experiences with RTi have been very positive. They have a can-do attitude from proposal stage thru report-out, and have turned around ad-hoc analyses well beyond the close of the study very quickly.
Sr. Manager, Market Research,
Pharmaceutical
Brand Strategy: The Crucial First Step for Developing a Marketing Plan
Our BrandStar™ model is a structured way to think about your brand — it is the roadmap providing direction for all other marketing elements. At RTi, we use our BrandStar™ model as the basis of facilitated strategic brand development sessions with our clients and as a foundation of our own thinking about our clients’ brands.
Establishing a brand strategy is imperative: it defines the strategic direction for all tactical marketing decisions that follow.
In most cases, developing a BrandStar™ brand strategy is a two-step process:
- RTi works in partnership with our clients to develop a hypothesized BrandStar™ model, to understand all brand elements, as defined by the end customer.
- RTi conducts primary research to revise and confirm the hypothesized BrandStar™ strategy. The confirmed strategy then becomes the foundation that drives all marketing activities.
- Your brand is an intricate relationship among many different factors and attributes: RTi’s BrandStar™ model provides the structure for piecing together these elements and developing a coherent and effective brand strategy.
