Brand Tracking

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Branding & Positioning

Brand Tracking

“RTi led the project and provided superior guidance on the test design and methodology, and quickly grasped the marketing objectives.”

Sr. Manager, Consumer Insights,
Food & Beverage
“I've heard great feedback from the team regarding the sessions, which served as both a refresher to some and a great introduction for others. We consider RTi a true research partner that really stands out from other research companies. We thoroughly enjoyed our time with, and we look forward to working together more in the future.”

Senior Research Director,
Fortune 50 Retailer
“Understands our business issues and provides study designs that ensure we meet our research objectives. This study was well executed, and results were delivered on time, with well-written summary and conclusions.”

Sr. Manager, Consumer Insights,
Food & Beverage
This is a very nice report and I want to thank you all....it answers all my questions!

-Senior Research Manager, Major Snack Food Manufacturer
“RTi consistently provides high-quality work, meets tight timelines, and, most important, is a pleasure to work with. I truly value them as partners.”

Sr. Manager, Marketplace Insights,
Financial Services
“RTi is a trusted and valued business partner. The RTi team consistently adds value to the research process, and more important, to the interpretation and analysis of data. Their work is consistently high and their perspectives fresh and unique.”

Director, Consumer Insights,
CPG
"Two junior members of my organization were walked through the Quick Courses with RTi. Both felt that they received a helpful and thorough overview of the key research and business issues around Product and Concept testing. I was happy to have them hear the perspective of one of our key research partners rather than simply reading a company manual as an introduction."

Senior Research Manager,
Fortune 50 Food Company
“I know when I get a report from RTi it will be 95% ready; with others I have to spend so much time reworking and rewriting.”

Market Research Manager,
CPG
“My experiences with RTi have been very positive. They have a can-do attitude from proposal stage thru report-out, and have turned around ad-hoc analyses well beyond the close of the study very quickly.

Sr. Manager, Market Research,
Pharmaceutical
“RTi was a very responsive, intelligent, and dependable partner in all phases – from design/implementation to working through all analytical details, problems, and issues encountered in this complicated test.”

Sr. Manager, Consumer Insights,
Food & Beverage

Brand Tracking: Know When Change Is Happening

Tracking studies are a reliable way to identify changes occurring that affect your brand and/or your competition:

Changes in brand or ad awareness
Changes in usage or preference share
Changes in the general category environment

At RTi, we are experts in tracking research and we conduct thousands of interviews per year across a variety of industries and specific objectives.

Business Objectives — We work closely with our clients at the beginning of a tracking study to ensure that we understand the business objectives of the research and how the information will be used. Because of the ongoing nature of tracking research, making the right decisions at the start are especially important to the success of the research and its ability to be effective.

Study Design — The objectives drive all aspects of the tracking program: research design (pre-post vs. test-control), sample frame and definition, data collection method, timing of interviewing, and the key metrics to be used.

Sample Management — You can be sure that RTi has the know-how and experience to vigilantly maintain the proper sample controls to ensure comparable tracking over time, thus protecting and maximizing your tracking investment.

Clear Reporting — RTi has an established reputation for quickly and clearly providing our clients with the direction and actionable recommendations they need through management-ready reports and presentations.