Positioning/Benefit Assessment

“RTi was a very responsive, intelligent, and dependable partner in all phases – from design/implementation to working through all analytical details, problems, and issues encountered in this complicated test.”

Sr. Manager, Consumer Insights,
Food & Beverage
“Working with RTi was wonderful … proactive in anticipating potential issues, providing solutions and making sure everyone was aligned before moving forward.”

Sr. Manager, Consumer Insights,
Food & Beverage
This is a very nice report and I want to thank you all....it answers all my questions!

-Senior Research Manager, Major Snack Food Manufacturer
“After more than 12 years, I continue to work with RTi because they deliver excellent value. RTi provides expertise and quality service, and has been a great partner in research execution and data analysis.”

VP, Global Market Research,
Financial Services
“RTi is a true partner, advising and guiding our team on appropriate methodology, adapting approach to changing timelines and budget. The team is personable, and very, very responsive.”

Sr. Manager, Market Research,
Pharmaceutical
“Our customers trust our products and we trust RTi to get the results.”

Director, Consumer Insights,
Food & Beverage
“RTi consistently provides high-quality work, meets tight timelines, and, most important, is a pleasure to work with. I truly value them as partners.”

Sr. Manager, Marketplace Insights,
Financial Services
“I hired RTi as our research partner and was very pleased with the outcome of the collaboration. I would definitely work with RTi again and know they can be a trusted partner on projects both big and small.”

Research Director,
Media/Publishing
“RTi led the project and provided superior guidance on the test design and methodology, and quickly grasped the marketing objectives.”

Sr. Manager, Consumer Insights,
Food & Beverage
“RTi’s expert staff provides high-quality service from the initial research proposal through the final report. They are dependable, extremely knowledgeable about methodologies, and go the extra mile to work through complex issues or challenges.”

Market Research Manager,
CPG

Positioning/Benefit Assessment: Standing Out in the Crowded Marketplace

RTi’s custom approach to developing research-based solutions (no “black boxes” here) is especially valuable when helping our clients work through a positioning or re-positioning project. A positioning strategy encompasses many elements and is best selected by applying effective market research to your business goal, whether it be:

Strengthening and leveraging a current position that is already owned
Searching out a new position not owned by others, but that you could own
Repositioning the competition by pointing out a weakness that could be a relative strength of yours

When working with clients on positioning or re-positioning, we often recommend a starting point of developing a shared understanding of the brand strategy through an RTi BrandStar™ facilitated session. From there, RTi helps clients move forward with the right positioning for their target market by using one or more traditional or innovative research tools, which may include:

Problem Identification Research
Market Exploration
Benefit Hierarchy
Market Segmentation

With all of these tools, the destination remains constant: determining which functional or emotional benefits will resonate with consumers and at the same time can be owned.