Ad/Awareness Tracking

“Working with RTi was wonderful … proactive in anticipating potential issues, providing solutions and making sure everyone was aligned before moving forward.”

Sr. Manager, Consumer Insights,
Food & Beverage
“RTi left no stone unturned to make sure we were getting exactly the right people and answering the right questions – all under a very tight timeline. They did a terrific job and the results have been embraced into the plan.”

Sr. Manager, Consumer Insights,
Food & Beverage
"Thanks so much for the great work that you guys do. It’s always a pleasure to work with RTi!!! You guys are heads and shoulders above your competition!"

Consumer Insights Manager, Major Snack Food Manufacturer
“I rely upon RTi’s expertise to guide me through difficult studies and uncover insights to help drive our decision making. I always know I can depend on them to do an excellent job.”

Market Research Manager,
CPG
“My experiences with RTi have been very positive. They have a can-do attitude from proposal stage thru report-out, and have turned around ad-hoc analyses well beyond the close of the study very quickly.

Sr. Manager, Market Research,
Pharmaceutical
“I hired RTi as our research partner and was very pleased with the outcome of the collaboration. I would definitely work with RTi again and know they can be a trusted partner on projects both big and small.”

Research Director,
Media/Publishing
“RTi consistently provides high-quality work, meets tight timelines, and, most important, is a pleasure to work with. I truly value them as partners.”

Sr. Manager, Marketplace Insights,
Financial Services
“I've worked with RTi on a wide range of custom research initiatives. RTi is customer service–oriented and delivers reliable results on-time and on-budget. Their staff is knowledgeable, thorough, and easy to work with.”

Market Research Manager,
CPG
“RTi was a very responsive, intelligent, and dependable partner in all phases – from design/implementation to working through all analytical details, problems, and issues encountered in this complicated test.”

Sr. Manager, Consumer Insights,
Food & Beverage
“RTi is a trusted and valued business partner. The RTi team consistently adds value to the research process, and more important, to the interpretation and analysis of data. Their work is consistently high and their perspectives fresh and unique.”

Director, Consumer Insights,
CPG

Advertising/Awareness Tracking: Measure the Effectiveness of Your Ad Investment

Tracking studies are one of the best ways to measure the effects of and return on an advertising or communications investment. A properly designed and conducted tracking study will provide:

Evaluative information on changes in awareness or attitudes toward your brand
Diagnostic information about the overall recall of your communications and its message

At RTi, we are experts in advertising/awareness tracking research and we conduct thousands of interviews per year.

We help our clients keep close tabs on market reaction to their own or competitive communication efforts.

Business Objectives — We work closely with our clients at the beginning of a tracking study to ensure that we understand the business objectives of the research and how the information will be used. Because of the ongoing nature of tracking research, making the right decisions at the start are especially important to the success of the research and its ability to be impactful.

Study Design — The objectives drive all aspects of the tracking program: research design (pre-post vs. test-control), sample frame and definition, data collection method, timing of interviewing, and the key metrics to be used.

Sample Management — You can be sure that RTi has the know-how and experience to vigilantly maintain the proper sample controls to ensure comparable tracking over time, thus protecting and maximizing your tracking investment.

Clear Reporting — RTi has an established reputation for quickly and clearly providing our clients with the direction and actionable recommendations they need through management-ready reports and presentations.