Claims Substantiation

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Market Research Manager,
CPG
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Market Research Manager,
CPG
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Director, Consumer Insights,
Food & Beverage
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Market Research Manager,
CPG
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Director, Consumer Insights,
CPG
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Market Research Manager,
CPG
“RTi is a true partner, advising and guiding our team on appropriate methodology, adapting approach to changing timelines and budget. The team is personable, and very, very responsive.”

Sr. Manager, Market Research,
Pharmaceutical
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Research Director,
Media/Publishing
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Senior Research Director,
Fortune 50 Retailer
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Market Research Manager,
CPG

Legal Claims Substantiation: Specialized Knowledge that Comes from Experience

Designing and conducting Legal Claims Substantiation Research that will stand up to scrutiny requires a tremendously detailed understanding of this very specialized field.

RTi’s deep understanding and expertise is based on decades of experience in conducting claims substantiation research for our clients.

RTi will first help determine whether research is required to substantiate the claim (not all claims require substantiation).
If research is required, RTi will design a fair and balanced test and then execute it with the greatest attention to detail and quality control.
RTi is well versed in designing the appropriate test for different types of legal claims:
- Comparative
- Noncomparative
- Market performance
- Competitive message misunderstanding (Confusion Testing)

Once the appropriate design is determined, you can depend on and trust RTi’s experience in all aspects of the research: developing the right survey, market selection, sample definition and size, product procurement, product handling, and, of course, quality controls.