Communications Effectiveness

"Two junior members of my organization were walked through the Quick Courses with RTi. Both felt that they received a helpful and thorough overview of the key research and business issues around Product and Concept testing. I was happy to have them hear the perspective of one of our key research partners rather than simply reading a company manual as an introduction."

Senior Research Manager,
Fortune 50 Food Company
“I rely upon RTi’s expertise to guide me through difficult studies and uncover insights to help drive our decision making. I always know I can depend on them to do an excellent job.”

Market Research Manager,
CPG
“My experiences with RTi have been very positive. They have a can-do attitude from proposal stage thru report-out, and have turned around ad-hoc analyses well beyond the close of the study very quickly.

Sr. Manager, Market Research,
Pharmaceutical
“RTi was a very responsive, intelligent, and dependable partner in all phases – from design/implementation to working through all analytical details, problems, and issues encountered in this complicated test.”

Sr. Manager, Consumer Insights,
Food & Beverage
“RTi continues to be one of my most trusted research partners. I count on RTi to deliver great results that help drive business results for my marketing partners.”

Sr. Manager, Marketplace Insights,
Financial Services
"Rothstein-Tauber (RTi Research) is a terrific supplier, very insightful, and highly strategic."

Marketing Research Director, Major Food Manufacturer
This is a very nice report and I want to thank you all....it answers all my questions!

-Senior Research Manager, Major Snack Food Manufacturer
“I know when I get a report from RTi it will be 95% ready; with others I have to spend so much time reworking and rewriting.”

Market Research Manager,
CPG
“I've worked with RTi on a wide range of custom research initiatives. RTi is customer service–oriented and delivers reliable results on-time and on-budget. Their staff is knowledgeable, thorough, and easy to work with.”

Market Research Manager,
CPG
“Understands our business issues and provides study designs that ensure we meet our research objectives. This study was well executed, and results were delivered on time, with well-written summary and conclusions.”

Sr. Manager, Consumer Insights,
Food & Beverage

Communications Effectiveness: Maximizing Your Investment

Communications typically represent a large investment for marketers – in money, in time, and perhaps most important in brand equity. So it is not surprising that most companies investing in communications campaigns of any sort – television, print, outdoor, online, or direct mail – also invest in market research to measure its effectiveness.

Clients engage RTi to help ensure success

Pre-launch where research is used to help optimize the campaign
Post-launch where research primarily measures in-market reactions

Pre-Launch Research is usually focused on determining which of multiple potential executions would likely perform best in-market. At the same time, it also obtains the diagnostic measures needed to optimize the execution prior to going live.

In-Market Simulation and Clutter Breakthrough

When clutter breakthrough is an important objective — which it generally is when determining the effectiveness of direct mail, print ads, and online ads — RTi creates a simulated in-market experience to gain real world learning and insight before the actual launch.

Some of the unique and highly effective tools RTi uses to provide robust, but easily understandable and explainable results include:

Heat mapping
Image and text highlighting
Virtual clutter testing
Simulated mailbox for direct testing

Post launch, RTi’s tracking studies are one of the best ways to measure the effects of and return on an advertising or communications investment.