Message Development

“RTi was a very responsive, intelligent, and dependable partner in all phases – from design/implementation to working through all analytical details, problems, and issues encountered in this complicated test.”

Sr. Manager, Consumer Insights,
Food & Beverage
"Rothstein-Tauber (RTi Research) is a terrific supplier, very insightful, and highly strategic."

Marketing Research Director, Major Food Manufacturer
“I highly recommend RTi to anyone looking for a top quality market research supplier.”

Market Research Manager,
CPG
“RTi continues to be one of my most trusted research partners. I count on RTi to deliver great results that help drive business results for my marketing partners.”

Sr. Manager, Marketplace Insights,
Financial Services
“RTi led the project and provided superior guidance on the test design and methodology, and quickly grasped the marketing objectives.”

Sr. Manager, Consumer Insights,
Food & Beverage
“Working with RTi was wonderful … proactive in anticipating potential issues, providing solutions and making sure everyone was aligned before moving forward.”

Sr. Manager, Consumer Insights,
Food & Beverage
"Two junior members of my organization were walked through the Quick Courses with RTi. Both felt that they received a helpful and thorough overview of the key research and business issues around Product and Concept testing. I was happy to have them hear the perspective of one of our key research partners rather than simply reading a company manual as an introduction."

Senior Research Manager,
Fortune 50 Food Company
“Our customers trust our products and we trust RTi to get the results.”

Director, Consumer Insights,
Food & Beverage
"Thanks so much for the great work that you guys do. It’s always a pleasure to work with RTi!!! You guys are heads and shoulders above your competition!"

Consumer Insights Manager, Major Snack Food Manufacturer
“RTi’s expert staff provides high-quality service from the initial research proposal through the final report. They are dependable, extremely knowledgeable about methodologies, and go the extra mile to work through complex issues or challenges.”

Market Research Manager,
CPG

Message Development: Being On Target at All Levels

Whether helping our clients determine what it is they want to say, or fine-tuning a message already developed, RTi is well versed in the important area of communications research.

RTi’s Toolbox – A mixture of standard and unique applications

In working with our clients to develop a message or more typically, a theme for a message, we augment our toolbox of standard methods with unique applications of tools such as:

Problem Detection to determine current “pain points” and areas of opportunity
Benefit Hierarchy to determine which benefits are the biggest “delighters” and should be emphasized
Innovative Web-Based Tools including text highlighting, which allows consumers to give specific word-by-word feedback on any message

There is little that has more impact on a brand than the messages that are sent to its customers and prospects. RTi’s expertise is the application of consumer research to guide the selection of the best message and then optimize it for maximum relevance and understanding on all levels.