Customer Satisfaction & Loyalty Satisfaction Measurement & Modeling
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“RTi consistently provides high-quality work, meets tight timelines, and, most important, is a pleasure to work with. I truly value them as partners.”
Sr. Manager, Marketplace Insights,
Financial Services -
"Thanks so much for the great work that you guys do. It’s always a pleasure to work with RTi!!! You guys are heads and shoulders above your competition!"
Consumer Insights Manager, Major Snack Food Manufacturer
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“RTi was a very responsive, intelligent, and dependable partner in all phases – from design/implementation to working through all analytical details, problems, and issues encountered in this complicated test.”
Sr. Manager, Consumer Insights,
Food & Beverage -
“Understands our business issues and provides study designs that ensure we meet our research objectives. This study was well executed, and results were delivered on time, with well-written summary and conclusions.”
Sr. Manager, Consumer Insights,
Food & Beverage -
“I highly recommend RTi to anyone looking for a top quality market research supplier.”
Market Research Manager,
CPG -
“I know when I get a report from RTi it will be 95% ready; with others I have to spend so much time reworking and rewriting.”
Market Research Manager,
CPG -
“I've heard great feedback from the team regarding the sessions, which served as both a refresher to some and a great introduction for others. We consider RTi a true research partner that really stands out from other research companies. We thoroughly enjoyed our time with, and we look forward to working together more in the future.”
Senior Research Director,
Fortune 50 Retailer -
“RTi is a true partner, advising and guiding our team on appropriate methodology, adapting approach to changing timelines and budget. The team is personable, and very, very responsive.”
Sr. Manager, Market Research,
Pharmaceutical -
I wanted to take a moment to thank you from the bottom of my heart for all the hard work on your end. We couldn’t have done this without you! I genuinely appreciate all your efforts and I did not want your support to go unnoticed.
Not only are you wonderful people, but have been excellent performers on this specific 'HUT'. I cannot thank you enough! The hard work has paid off with the very positive results.
Thank you again so much….
Product Development Manager, Major Food & Beverage Manufacturer
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“I've worked with RTi on a wide range of custom research initiatives. RTi is customer service–oriented and delivers reliable results on-time and on-budget. Their staff is knowledgeable, thorough, and easy to work with.”
Market Research Manager,
CPG
Satisfaction Measurement & Modeling: Actions for Building Your Consumer Base and Brand Loyalty
No matter what business you are in, your customers are your lifeblood. They demand a consistently high-quality product accompanied by outstanding service from you in every aspect of their experience. From initial contact through the sales process and ongoing service, the most successful businesses are those that generate loyalty by providing service that continually exceeds expectations.
RTi’s proven, multiphased, dynamic approach has been providing actionable learning to Fortune 500 clients for more than 10 years.
RTi specializes in developing the appropriate satisfaction measurement program: starting with determining what constitutes satisfaction among your customers and culminating with an ongoing measurement program to ensure a positive return on your investment in customer care.
Our Satisfaction Measurement & Modeling program is more than just research – it is a comprehensive business process targeted at building customer loyalty.
- Define — Identify the vision for the satisfaction and loyalty program, determine perceptions of the ideal customer experience at each “moment of truth” and overlay customer needs and expectations to build a satisfaction/loyalty model.
- Measure — Build survey instrument; conduct research based on the satisfaction/loyalty model.
- Analyze — Insightful multivariate analysis and modeling focuses on prioritizing the service dimensions that drive satisfaction and loyalty.
- Validate — Reassess customer perceptions on a regular basis and use that learning to measure process improvement, as well as to fine-tune the model as your company evolves.
