Social Media Analysis & Tracking (SMART™): Current and Direct Consumer Information
The voice of today’s consumer is louder and more powerful than ever before. Whether fans or detractors, your customers are influencers who use social networking to tell the world about their experiences. With all that is being said, read, and spread, it is no longer enough to measure customer satisfaction and sentiment through controlled survey research alone.
But, how can you, as a marketer or market researcher, organize and learn from the masses of information being transmitted everyday?
RTi’s SMART™ program helps you collect and transform unstructured social media conversations into information you can use to make better business decisions.
At RTi, we:
- Apply marketing research principles to the collection and analysis of social media data so that reliable results are produced.
- Uniquely integrate social media mining technology to identify and collect relevant data across millions of sites with more traditional market research analysis.
Our clients benefit by our “smart” approach with the ability to transform the unstructured conversations into meaningful and useful business insight.