Social Media Analysis and Tracking

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Senior Research Director,
Fortune 50 Retailer
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Director, Consumer Insights,
Food & Beverage
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Marketing Research Director, Major Food Manufacturer
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Consumer Insights Manager, Major Snack Food Manufacturer
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Director, Consumer Insights,
CPG
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Sr. Manager, Marketplace Insights,
Financial Services
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Market Research Manager,
CPG
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Market Research Manager,
CPG
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VP, Global Market Research,
Financial Services
I wanted to take a moment to thank you from the bottom of my heart for all the hard work on your end. We couldn’t have done this without you! I genuinely appreciate all your efforts and I did not want your support to go unnoticed.

Not only are you wonderful people, but have been excellent performers on this specific 'HUT'. I cannot thank you enough! The hard work has paid off with the very positive results.

Thank you again so much….

Product Development Manager, Major Food & Beverage Manufacturer

Social Media Analysis & Tracking (SMART™): Current and Direct Consumer Information

The voice of today’s consumer is louder and more powerful than ever before. Whether fans or detractors, your customers are influencers who use social networking to tell the world about their experiences. With all that is being said, read, and spread, it is no longer enough to measure customer satisfaction and sentiment through controlled survey research alone.

But, how can you, as a marketer or market researcher, organize and learn from the masses of information being transmitted everyday?

RTi’s SMART™ program helps you collect and transform unstructured social media conversations into information you can use to make better business decisions.

At RTi, we:

Apply marketing research principles to the collection and analysis of social media data so that reliable results are produced.
Uniquely integrate social media mining technology to identify and collect relevant data across millions of sites with more traditional market research analysis.

Our clients benefit by our “smart” approach with the ability to transform the unstructured conversations into meaningful and useful business insight.