Product Testing

"Thanks so much for the great work that you guys do. It’s always a pleasure to work with RTi!!! You guys are heads and shoulders above your competition!"

Consumer Insights Manager, Major Snack Food Manufacturer
“I highly recommend RTi to anyone looking for a top quality market research supplier.”

Market Research Manager,
CPG
“Working with you is a real pleasure -- first you are always very thorough and thoughtful which makes my job so much easier, and then you are always so flexible and accommodating. Thank you!”
Sr. Manager Consumer Insights, Major Food & Beverage Manufacturer
“RTi’s expert staff provides high-quality service from the initial research proposal through the final report. They are dependable, extremely knowledgeable about methodologies, and go the extra mile to work through complex issues or challenges.”

Market Research Manager,
CPG
“Working with RTi was wonderful … proactive in anticipating potential issues, providing solutions and making sure everyone was aligned before moving forward.”

Sr. Manager, Consumer Insights,
Food & Beverage
“RTi led the project and provided superior guidance on the test design and methodology, and quickly grasped the marketing objectives.”

Sr. Manager, Consumer Insights,
Food & Beverage
“I've worked with RTi on a wide range of custom research initiatives. RTi is customer service–oriented and delivers reliable results on-time and on-budget. Their staff is knowledgeable, thorough, and easy to work with.”

Market Research Manager,
CPG
“We value the business relationship that we have with RTi. Their work is of the highest quality at a reasonable price. They took the time to learn our business to become an essential partner in making our business grow.”

Market Research Manager,
CPG
"Rothstein-Tauber (RTi Research) is a terrific supplier, very insightful, and highly strategic."

Marketing Research Director, Major Food Manufacturer
“Understands our business issues and provides study designs that ensure we meet our research objectives. This study was well executed, and results were delivered on time, with well-written summary and conclusions.”

Sr. Manager, Consumer Insights,
Food & Beverage

Product Testing: Success Is in the Details

RTi has extraordinarily deep expertise in Product Testing, gained over a long history of conducting research covering a variety of objectives:

Formulation Screening — To find the best potential formulations during the development phase
Benchmarking — To determine how a current or new product compares with competition
Productivity — To determine whether consumers react similarly to the current available product and a new formulation that can be made less expensively
Quality Improvement — To determine if product improvements result in more favorable consumer reactions versus the current offering

A successful Product Test comes down to first understanding the objectives and then getting the details right. And there are a lot of details!

In RTi, you have a partner whose knowledge and ability are unmatched in helping to navigate the nuances of Product Testing.

Beyond selecting the appropriate test methodology, RTi factors in multiple details crucial to any Product Test including:

Sample size and definition
Action standards
Blinded or branded
Product procurement
Shipping protocols
Product prep and related protocols

And because the product test is only as valuable as the way the results are communicated, you can count on RTi to deliver a management-ready, decision-focused report.