Shelf Impact/Package Testing

“I've worked with RTi on a wide range of custom research initiatives. RTi is customer service–oriented and delivers reliable results on-time and on-budget. Their staff is knowledgeable, thorough, and easy to work with.”

Market Research Manager,
CPG
“Working with RTi was wonderful … proactive in anticipating potential issues, providing solutions and making sure everyone was aligned before moving forward.”

Sr. Manager, Consumer Insights,
Food & Beverage
"Rothstein-Tauber (RTi Research) is a terrific supplier, very insightful, and highly strategic."

Marketing Research Director, Major Food Manufacturer
“I highly recommend RTi to anyone looking for a top quality market research supplier.”

Market Research Manager,
CPG
“RTi led the project and provided superior guidance on the test design and methodology, and quickly grasped the marketing objectives.”

Sr. Manager, Consumer Insights,
Food & Beverage
“RTi is a trusted and valued business partner. The RTi team consistently adds value to the research process, and more important, to the interpretation and analysis of data. Their work is consistently high and their perspectives fresh and unique.”

Director, Consumer Insights,
CPG
“I know when I get a report from RTi it will be 95% ready; with others I have to spend so much time reworking and rewriting.”

Market Research Manager,
CPG
“RTi left no stone unturned to make sure we were getting exactly the right people and answering the right questions – all under a very tight timeline. They did a terrific job and the results have been embraced into the plan.”

Sr. Manager, Consumer Insights,
Food & Beverage
I wanted to take a moment to thank you from the bottom of my heart for all the hard work on your end. We couldn’t have done this without you! I genuinely appreciate all your efforts and I did not want your support to go unnoticed.

Not only are you wonderful people, but have been excellent performers on this specific 'HUT'. I cannot thank you enough! The hard work has paid off with the very positive results.

Thank you again so much….

Product Development Manager, Major Food & Beverage Manufacturer
“We value the business relationship that we have with RTi. Their work is of the highest quality at a reasonable price. They took the time to learn our business to become an essential partner in making our business grow.”

Market Research Manager,
CPG

Shelf Impact and Package Testing: Judging a Product by What’s on the Outside

Product packaging is a primary gateway for consumers to learn about your brand and product. And if the on-shelf packaging does not have an impact, that communication will never take place – let alone the purchase.

RTi has a number of market research tools and techniques that can help create or update packaging so that it has the impact to grab attention and the ability to communicate to consumers.

Depending on the specific needs of the project, RTi conducts package tests either:

In-person using a unique, life-sized timed projection technique (somewhat similar to T-scopes)
Online where we can control the environment plus allow consumers to use Web tools to highlight their likes and dislikes of a package. Online highlighting culminates in RTi “heat mapping” the package to visually and powerfully depict consumer reaction.

Important questions that our clients almost always ask (and we answer based on the study objectives) include:

Should the package be shown by itself or within a competitive shelf set?
Is a prototype of the package necessary for the research?

These are just some of the experience-based recommendations on important considerations that you can expect to ensure your success when working with RTi.