Concept Screening/Testing

"Rothstein-Tauber (RTi Research) is a terrific supplier, very insightful, and highly strategic."

Marketing Research Director, Major Food Manufacturer
“Working with RTi was wonderful … proactive in anticipating potential issues, providing solutions and making sure everyone was aligned before moving forward.”

Sr. Manager, Consumer Insights,
Food & Beverage
“RTi left no stone unturned to make sure we were getting exactly the right people and answering the right questions – all under a very tight timeline. They did a terrific job and the results have been embraced into the plan.”

Sr. Manager, Consumer Insights,
Food & Beverage
“RTi continues to be one of my most trusted research partners. I count on RTi to deliver great results that help drive business results for my marketing partners.”

Sr. Manager, Marketplace Insights,
Financial Services
“Our customers trust our products and we trust RTi to get the results.”

Director, Consumer Insights,
Food & Beverage
“I've heard great feedback from the team regarding the sessions, which served as both a refresher to some and a great introduction for others. We consider RTi a true research partner that really stands out from other research companies. We thoroughly enjoyed our time with, and we look forward to working together more in the future.”

Senior Research Director,
Fortune 50 Retailer
“RTi led the project and provided superior guidance on the test design and methodology, and quickly grasped the marketing objectives.”

Sr. Manager, Consumer Insights,
Food & Beverage
“Working with you is a real pleasure -- first you are always very thorough and thoughtful which makes my job so much easier, and then you are always so flexible and accommodating. Thank you!”
Sr. Manager Consumer Insights, Major Food & Beverage Manufacturer
"Thanks so much for the great work that you guys do. It’s always a pleasure to work with RTi!!! You guys are heads and shoulders above your competition!"

Consumer Insights Manager, Major Snack Food Manufacturer
"Two junior members of my organization were walked through the Quick Courses with RTi. Both felt that they received a helpful and thorough overview of the key research and business issues around Product and Concept testing. I was happy to have them hear the perspective of one of our key research partners rather than simply reading a company manual as an introduction."

Senior Research Manager,
Fortune 50 Food Company

Concept Screening/Testing: Valuable Direction for Taking the Next Step

Whether your objective is to screen many ideas down to a smaller set for further development or to make a “big-bet” business decision between just a few good ideas, RTi has the experience to help. We also develop concept testing programs for clients who have an ongoing need to systematically test new ideas.

Structured, Yet Flexible

At RTi, we never force fit a “black box” solution to your concept testing needs. You can count on a flexible and custom research design based on proven methods to provide exactly what you need.

Tried & True Meets Innovative Tools

If you’ve tested concepts before, then you know that one of the biggest challenges in getting real value out of the research is the ability to obtain enough discrimination among different ideas. Our concept testing toolbox leverages a combination of tried and true scalar techniques along with innovative methods that drive discrimination and thus provide real direction to our clients.

Unique Quali-Quant Hybrid Methods

Additionally, RTi offers unique quali-quant hybrid methods that allow our clients to test and optimize ideas virtually simultaneously – a perfect solution for those extremely short deadline projects.

RTi tests hundreds of concepts each year; we are ready to ensure your next concept test is a success.