Name Development/Testing

“Understands our business issues and provides study designs that ensure we meet our research objectives. This study was well executed, and results were delivered on time, with well-written summary and conclusions.”

Sr. Manager, Consumer Insights,
Food & Beverage
“RTi is a trusted and valued business partner. The RTi team consistently adds value to the research process, and more important, to the interpretation and analysis of data. Their work is consistently high and their perspectives fresh and unique.”

Director, Consumer Insights,
CPG
"Rothstein-Tauber (RTi Research) is a terrific supplier, very insightful, and highly strategic."

Marketing Research Director, Major Food Manufacturer
“RTi was a very responsive, intelligent, and dependable partner in all phases – from design/implementation to working through all analytical details, problems, and issues encountered in this complicated test.”

Sr. Manager, Consumer Insights,
Food & Beverage
“I highly recommend RTi to anyone looking for a top quality market research supplier.”

Market Research Manager,
CPG
“Our customers trust our products and we trust RTi to get the results.”

Director, Consumer Insights,
Food & Beverage
"Thanks so much for the great work that you guys do. It’s always a pleasure to work with RTi!!! You guys are heads and shoulders above your competition!"

Consumer Insights Manager, Major Snack Food Manufacturer
“Working with you is a real pleasure -- first you are always very thorough and thoughtful which makes my job so much easier, and then you are always so flexible and accommodating. Thank you!”
Sr. Manager Consumer Insights, Major Food & Beverage Manufacturer
“RTi consistently provides high-quality work, meets tight timelines, and, most important, is a pleasure to work with. I truly value them as partners.”

Sr. Manager, Marketplace Insights,
Financial Services
“I rely upon RTi’s expertise to guide me through difficult studies and uncover insights to help drive our decision making. I always know I can depend on them to do an excellent job.”

Market Research Manager,
CPG

Name Development/Testing: Find Out What’s in a Name

Your brand or product name can be the single most effective means of communication to your target market. The best names are those that are driven by a brand strategy and are able to communicate and reinforce a product’s single point of difference to the marketplace.

RTi’s two-step name generation and development process helps develop winning names.

Step 1 — Potential names are developed and evaluated through a series of creative sessions with target market respondents using specialty “divergence and convergence” techniques.
Step 2 — Best-bet names (after legal and cultural testing) are then quantitatively tested using RTi’s proven interviewing methodology to determine the strongest brand name on multiple factors.

Most important, the winning name will reflect the brand strategy – the roadmap that all marketing elements must support – in a way that resonates with the consumer.