Product Component Optimization

“RTi’s expert staff provides high-quality service from the initial research proposal through the final report. They are dependable, extremely knowledgeable about methodologies, and go the extra mile to work through complex issues or challenges.”

Market Research Manager,
CPG
“I know when I get a report from RTi it will be 95% ready; with others I have to spend so much time reworking and rewriting.”

Market Research Manager,
CPG
“RTi led the project and provided superior guidance on the test design and methodology, and quickly grasped the marketing objectives.”

Sr. Manager, Consumer Insights,
Food & Beverage
“Working with RTi was wonderful … proactive in anticipating potential issues, providing solutions and making sure everyone was aligned before moving forward.”

Sr. Manager, Consumer Insights,
Food & Beverage
“I've worked with RTi on a wide range of custom research initiatives. RTi is customer service–oriented and delivers reliable results on-time and on-budget. Their staff is knowledgeable, thorough, and easy to work with.”

Market Research Manager,
CPG
“Our customers trust our products and we trust RTi to get the results.”

Director, Consumer Insights,
Food & Beverage
“RTi is a trusted and valued business partner. The RTi team consistently adds value to the research process, and more important, to the interpretation and analysis of data. Their work is consistently high and their perspectives fresh and unique.”

Director, Consumer Insights,
CPG
“I highly recommend RTi to anyone looking for a top quality market research supplier.”

Market Research Manager,
CPG
“Working with you is a real pleasure -- first you are always very thorough and thoughtful which makes my job so much easier, and then you are always so flexible and accommodating. Thank you!”
Sr. Manager Consumer Insights, Major Food & Beverage Manufacturer
"Thanks so much for the great work that you guys do. It’s always a pleasure to work with RTi!!! You guys are heads and shoulders above your competition!"

Consumer Insights Manager, Major Snack Food Manufacturer

Product Component Optimization: Finding the Ideal Combination

Savvy marketers know that when it comes time to put all the components of a new product together, consumer insight is valuable.

But, the savvy researcher knows that traditional monadic testing of each individual component is not only time consuming and expensive; it doesn’t take into account interaction effects among components and provide that critical holistic view.

Whether optimizing the components of a new or reformulated food or beverage (when RTi can actually include taste as one of the components tested) or fine-tuning the value proposition of a new banking product, RTi researchers are experts at leveraging choice-based techniques and modeling to provide quantitative guidance in the early product development stage.

Adaptive Conjoint (ACA) — handles a large array of components
Discrete Choice (CBC) — closer to real purchasing, and handles price well
Adaptive Discrete Choice (ACBC) — handles a large array of components, offers component level pricing and can replicate real purchasing

Oftentimes, RTi designs a Component Optimization test so that it incorporates a full product test, eliminating the need for additional research later and reducing our client’s research spend. And adding to the ROI, we provide a powerful and highly user-friendly simulator. It’s so simple to use that what-if scenarios can be input and run during meetings, and powerful enough to automatically determine and display the optimal bundles among any identified subgroup.