Opportunity Assessment Attitude & Usage/Exploration
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“RTi led the project and provided superior guidance on the test design and methodology, and quickly grasped the marketing objectives.”
Sr. Manager, Consumer Insights,
Food & Beverage -
“I know when I get a report from RTi it will be 95% ready; with others I have to spend so much time reworking and rewriting.”
Market Research Manager,
CPG -
“I've worked with RTi on a wide range of custom research initiatives. RTi is customer service–oriented and delivers reliable results on-time and on-budget. Their staff is knowledgeable, thorough, and easy to work with.”
Market Research Manager,
CPG -
“I hired RTi as our research partner and was very pleased with the outcome of the collaboration. I would definitely work with RTi again and know they can be a trusted partner on projects both big and small.”
Research Director,
Media/Publishing -
“After more than 12 years, I continue to work with RTi because they deliver excellent value. RTi provides expertise and quality service, and has been a great partner in research execution and data analysis.”
VP, Global Market Research,
Financial Services -
“I highly recommend RTi to anyone looking for a top quality market research supplier.”
Market Research Manager,
CPG -
“RTi is a true partner, advising and guiding our team on appropriate methodology, adapting approach to changing timelines and budget. The team is personable, and very, very responsive.”
Sr. Manager, Market Research,
Pharmaceutical -
“RTi was a very responsive, intelligent, and dependable partner in all phases – from design/implementation to working through all analytical details, problems, and issues encountered in this complicated test.”
Sr. Manager, Consumer Insights,
Food & Beverage -
"Thanks so much for the great work that you guys do. It’s always a pleasure to work with RTi!!! You guys are heads and shoulders above your competition!"
Consumer Insights Manager, Major Snack Food Manufacturer
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“RTi is a trusted and valued business partner. The RTi team consistently adds value to the research process, and more important, to the interpretation and analysis of data. Their work is consistently high and their perspectives fresh and unique.”
Director, Consumer Insights,
CPG
Market Exploration/A & U: Know More About Your Market, Your Competition
Opportunity is the intersection of your strengths with consumer needs and competitive gaps. But how do you determine consumer needs? How do you learn of your competitor’s gaps?
Through Market Exploration research, RTi can help you find, quantify, organize, and prioritize opportunities that may exist for your company.
Whether conducted regularly or at select intervals as part of an integrated marketing information program, Market Exploration (or Attitude & Usage) studies often form the basis of marketing knowledge about a category or competitive set. Often, they provide key inputs into annual marketing plans.
RTi’s insightful reporting provides the broad perspective — essential to developing strategic frameworks in a changing competitive environment.
Closer in, A & U studies provide key tactical information — usually these insights can be used immediately to leverage a competitive advantage.
RTi spends substantial time with our clients at the outset of any Market Exploration, ensuring a full understanding of the business objectives and competitive framework. This leads to the development of a survey instrument that addresses the business’s needs, which are generally broader than the specific research objectives. In our experience, a well designed and thorough A & U can have a long shelf life and is referred to by many across the organization — maximizing the research investment.
