Opportunity Assessment Problem Identification
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VP, Global Market Research,
Financial Services -
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Sr. Manager, Consumer Insights,
Food & Beverage -
“RTi was a very responsive, intelligent, and dependable partner in all phases – from design/implementation to working through all analytical details, problems, and issues encountered in this complicated test.”
Sr. Manager, Consumer Insights,
Food & Beverage -
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Director, Consumer Insights,
Food & Beverage -
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Marketing Research Director, Major Food Manufacturer
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Market Research Manager,
CPG -
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Sr. Manager, Market Research,
Pharmaceutical -
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Market Research Manager,
CPG -
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Market Research Manager,
CPG -
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Senior Research Director,
Fortune 50 Retailer
Problem Identification/Detection: Success by Solving Consumers’ Most Pressing Needs
The most successful new products and services are those that solve a problem for consumers that no one else in the category has solved. Sounds easy, but how do you know what problems consumers face, and more important, how do you reliably know how important each one is?
RTi’s Problem Identification Research
- Provides marketers with a way to define a problem’s magnitude and the potential value or uniqueness of a solution.
- Displays results in an easy to understand Opportunity Map – aptly named as it clearly depicts and prioritizes the opportunity awaiting a company that can solve consumers’ most pressing problems within a specific category.
- Uses consumer-friendly language and a quantitative technique simple enough for respondents to react to a long list of category problems or those specific to a particular branded product.
- Allows consumers to respond to a problem list that can include virtually any type of issue in the purchase or usage cycle. The problem list can be generated internally or can be developed with the aid of qualitative consumer research.
