innovation

Product Development

Testing, Optimization, Pricing

We consider and research potential new products from all perspectives and scenarios – consumer, competitive, ROI. We connect the dots, tell the story, and influence decisions.

It’s all in the details.

If there’s one thing that still rings true after more than 30 years of successfully partnering with clients it’s that the details matter. Which is why when it comes to product development, we make sure all the details are covered.

“RTi led the project and provided superior guidance on the test design and methodology, and quickly grasped the marketing objectives.”

Sr. Manager, Consumer Insights, Food & Beverage

“Our customers trust our products and we trust RTi.”

Director, Consumer Insights, Food & Beverage

“RTi was a very responsive, intelligent, and dependable partner in all phases – from design / implementation to working through all analytical details, problems, and issues encountered in this complicated test.”

Sr. Manager, Consumer Insights, Food & Beverage

“RTi’s expert staff provides high-quality service from the initial research proposal through the final report. They are dependable, extremely knowledgeable about methodologies, and go the extra mile to work through complex issues or challenges.”

Market Research Manager, CPG

“Sincere thanks – your firm has been a true partner and because of that, we have had a lot of success building our consumer insights business.”

Business Leader, Financial Services

“I hired RTi as our research partner and was very pleased with the outcome of the collaboration. I would definitely work with RTi again and know they can be a trusted partner on projects both big and small.”

Research Director, Media/Publishing