WE TURN DATA INTO MEANING

In a world awash in data, the challenge is to turn data into something meaningful, something that can be communicated simply and acted upon effectively.

THROUGH MEANINGFUL MARKET RESEARCH SERVICES

Everything we do is aimed at helping you move your ideas and insights through your organization to influence change. That means strategic thinking, flawless execution and superior storytelling.

INFORMED BY 40 YEARS EXPERIENCE ACROSS CATEGORIES AND CULTURES

We’ve conducted research in just about every category, in the U.S. and globally. We know what works and what doesn’t; when to leverage new technology and methods, and when traditional approaches are best.

ALL DESIGNED TO MAKE YOU MORE INFLUENTIAL

Everything we do is aimed at helping you move your ideas and insights through your organization to influence better business decisions.

NO WONDER CLIENTS STAY WITH US

We’re proud of our many long-term relationships: 25% of our clients have been working with us for more than 10 years.

“RTi is a true partner, advising and guiding our team on appropriate methodologies, adapting approaches to changing timelines and budgets. The team is personable, and very, very responsive.”

Sr. Manager, Market Research, Pharmaceutical

“Working with RTi was wonderful … proactive in anticipating potential issues, providing solutions and making sure everyone was aligned before moving forward.”

Sr. Manager, Consumer Insights, Food & Beverage

“RTi is a trusted and valued business partner. The RTi team consistently adds value to the research process, and more important, to the interpretation and analysis of data. Their work is consistently high quality and their perspectives fresh and unique.”

Director, Consumer Insights, CPG

“A special shout out for bringing such value to the study – the speed and depth of analysis has made such an impact on the team in terms of pricing, package design and go-to-market strategies.”

Sr. Manager, Global Marketplace Insights, Multinational Financial Services Corp.

“Thank you for a great job and considerable devotion to our business. It’s rare to have a total team effort with such accomplished individuals as yourselves. You should be proud.”

Group Manager, Marketing Research, CPG Manufacturer

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RTi Blog

Do Hypotheses Ruin Our Objectivity?

We market researchers like to consider what we do as scientific. And to the degree that we attempt to be neutral and objective, this is indeed the case. Admittedly, there are a number of constraints that apply to scientific research that one rarely sees in consumer...

One-Size Does Not Fit All: The Problem With Three-Act Storytelling

If you search the web for articles about business storytelling, it won’t take long before you come across a discussion of what’s known as “Three-Act Structure” or “The Hero’s Journey.” Likewise, if you take a seminar or attend an industry presentation on storytelling,...

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