WE TURN DATA INTO MEANING
In a world awash in data, the challenge is to turn data into something meaningful, something that can be communicated simply and acted upon effectively.
THROUGH MEANINGFUL MARKET RESEARCH SERVICES
Everything we do is aimed at helping you move your ideas and insights through your organization to influence change. That means strategic thinking, flawless execution and superior storytelling.
INFORMED BY 40 YEARS EXPERIENCE ACROSS CATEGORIES AND CULTURES

We’ve conducted research in just about every category, in the U.S. and globally. We know what works and what doesn’t; when to leverage new technology and methods, and when traditional approaches are best.
ALL DESIGNED TO MAKE YOU MORE INFLUENTIAL

Everything we do is aimed at helping you move your ideas and insights through your organization to influence better business decisions.
NO WONDER CLIENTS STAY WITH US

We’re proud of our many long-term relationships: 25% of our clients have been working with us for more than 10 years.
Key (Driver) Upgrade with Bayesian Networks
By Lisa Shaffer As you work to improve your current products and fill your pipeline with innovations, the first thing you’ll want to know is what’s most important to consumers when they’re considering a product like yours? Teasing out the “must have’s” from the “nice...
Do Hypotheses Ruin Our Objectivity?
We market researchers like to consider what we do as scientific. And to the degree that we attempt to be neutral and objective, this is indeed the case. Admittedly, there are a number of constraints that apply to scientific research that one rarely sees in consumer...
RTi RESEARCH
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tel 203-324-2420
fax 203-964-8269
info@RTiResearch.com