Custom research solutions

Exceptional execution

Insightful and strategic thinking

That tells a story

And influences action

 

WE TURN

DATA

INTO MEANING

Through our highly knowledgeable, experienced, and client-committed team of senior staff, we provide unparalleled marketing-focused research to the largest and most highly regarded companies and brands within their industries.

For more than three decades, our clients have counted on us to connect the dots, tell the story, and influence decisions, helping to turn insight into action.

In short, to turn data into meaning, into something you can communicate simply and act upon effectively.

Clients begin working with us because they seek higher level, more insightful thinking and more attentive service from a research partner that understands what it takes to support their professional success and their company’s growth.

Clients stay with us because we think and we deliver.

RTi is a true partner, advising and guiding our team on appropriate methodology, adapting approach to changing timelines and budget. The team is personable, and very, very responsive.”

Sr. Manager, Market Research, Pharmaceutical

“Working with RTi was wonderfulproactive in anticipating potential issues, providing solutions and making sure everyone was aligned before moving forward.”

Sr. Manager, Consumer Insights, Food & Beverage

“RTi is a trusted and valued business partner. The RTi team consistently adds value to the research process, and more important, to the interpretation and analysis of data. Their work is consistently high quality and their perspectives fresh and unique.”

Director, Consumer Insights, CPG

“A special shout out for bringing such value to the study – the speed and depth of analysis has made such an impact on the team in terms of pricing, package design and go-to-market strategies…”

Sr. Manager, Global Marketplace Insights, Multinational Financial Services Corp.

“Thank you for a great job and considerable devotion to our business. It’s rare to have a total team effort with such accomplished individuals as yourselves. You should be proud.”

Group Manager, Marketing Research, CPG Manufacturer

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RTi Blog Posts

 

Is The “Millennial Generation” A Bogus Concept?

With all that’s been written and discussed about the Millennial Generation, you might think there’s nothing left to say. But, lo and behold, a recent essay on Slate.com argues that thinking of Millennials as a generation is fallacious. The piece goes even further by...

The Ethics of Data

Data, including consumers’ opinions and sometimes their more personal information, is central to what we do as Market Researchers. Reputable Market Research companies, led by industry organizations such as Insights Association and ESOMAR, adhere to strict guidelines...

The Importance of Rhythm in Storytelling

The most important of all musical concepts is rhythm: the pace of events as they unfold; the regularity of that pace, or its interruption; and the overall tempo, whether it is swift or slow. This foundational concept is also essential to storytelling, whether your...

The Hills Are Alive With the Sound Of Data

Over the last few years, a considerable amount of interest has been paid to data visualization. Courses and tutorials abound, helping researchers to use visual languages to present their findings in ways that are engaging, intelligible and meaningful. This makes sense...