WE
TURN
DATA
INTO
MEANING.
Cognitive meaning. Emotional meaning.
Meaning that moves your business forward.
MEANING THROUGH
ADVANCED ANALYTICS
It’s only meaningful if you connect the dots.
MEANING THROUGH
IDEA-DRIVEN STORYTELLING
It’s only meaningful if you can communicate it simply.
MEANING THROUGH
END-STATE THINKING
It’s only meaningful if you know your goal.
MEANING THROUGH
FLAWLESS EXECUTION
It’s only meaningful if your data is accurate.
INNOVATION AND PRODUCT DEVELOPMENT
concept/value proposition testing & optimization
product testing
pricing strategy & optimization
volumetric forecasting
A WIDE RANGE OF
MEANINGFUL SERVICES
BRAND STRATEGY
AND HEALTH
brand positioning and equity
brand health tracking
portfolio/line optimization
A WIDE RANGE OF
MEANINGFUL SERVICES
INNOVATION AND PRODUCT DEVELOPMENT
concept/value proposition testing & optimization
product testing
pricing strategy & optimization
volumetric forecasting
BRAND STRATEGY
AND HEALTH
brand positioning and equity
brand health tracking
portfolio/line optimization
MARKETING COMMUNICATION
message development/optimization
package testing & impact
ad claim substantiation
MARKET EXPLORATION
market structure
attitude and usage
whitespace identification
CUSTOMER ACQUISTION
opportunity/barrier identification
customer & market segmentation
event sponsorship evaluation
Is Everything Becoming About Mental Health?
The Atlantic recently reported that Noom, the weight-loss app, now asks users to look at paintings. Its “Mindful Art Break” features works such as Monet’s Woman with a Parasol, alongside breath work and lessons in cognitive-behavioral techniques. Noom launched a stand-alone emotional-health program in 2023, the same year it added GLP-1 medications, and later folded core tools from it into its main app. Dieting apps are not alone. Bumble, the dating app, has added badges for therapy and mindfulness. Why now? UCLA researcher A. Janet Tomiyama told the Atlantic that mental well-being “is a huge trend right now, and I could see how it would be good business to capitalize on it.” She also pointed to a 2010 study she co-authored, in which the stress hormone cortisol spiked when women were randomly assigned to start a diet. Attitudes point the...
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