Custom research solutions

Exceptional execution

Insightful and strategic thinking

That tells a story

And influences action





Through our highly knowledgeable, experienced, and client-committed team of senior staff, we provide unparalleled marketing-focused research to the largest and most highly regarded companies and brands within their industries.

For more than three decades, our clients have counted on us to connect the dots, tell the story, and influence decisions, helping to turn insight into action.

In short, to turn data into meaning, into something you can communicate simply and act upon effectively.

Clients begin working with us because they seek higher level, more insightful thinking and more attentive service from a research partner that understands what it takes to support their professional success and their company’s growth.

Clients stay with us because we think and we deliver.

RTi is a true partner, advising and guiding our team on appropriate methodology, adapting approach to changing timelines and budget. The team is personable, and very, very responsive.”

Sr. Manager, Market Research, Pharmaceutical

“Working with RTi was wonderfulproactive in anticipating potential issues, providing solutions and making sure everyone was aligned before moving forward.”

Sr. Manager, Consumer Insights, Food & Beverage

“RTi is a trusted and valued business partner. The RTi team consistently adds value to the research process, and more important, to the interpretation and analysis of data. Their work is consistently high quality and their perspectives fresh and unique.”

Director, Consumer Insights, CPG

“A special shout out for bringing such value to the study – the speed and depth of analysis has made such an impact on the team in terms of pricing, package design and go-to-market strategies…”

Sr. Manager, Global Marketplace Insights, Multinational Financial Services Corp.

“Thank you for a great job and considerable devotion to our business. It’s rare to have a total team effort with such accomplished individuals as yourselves. You should be proud.”

Group Manager, Marketing Research, CPG Manufacturer

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RTi Blog Posts


What IS Behavioral Economics Anyway?

Broadly speaking, behavioral economics is the study of human irrationality as it applies to market decisions and mechanisms. Unlike classical economics, which assumes that people are rational actors who make well-informed decisions based on logical cost/benefit...

Measuring the ROI of Insights

Why CI Must Begin to Measure and Report ROI At our recent Consumer Insights Symposium in NYC, presenters Andrew Cannon, Executive Director of the Global Research Business Network and Simon Chadwick, Managing Partner of Cambiar, opened the half-day session with a hard...

Ten Health and Wellness Trends to Watch

Healthy living used to be defined pretty simply: eat your vegetables before dessert, avoid things that are not good for you (when you can), and keep yourself and your personal space clean.  Today, in 2018, living a healthy life means so much more. Here are ten trends...

Is The “Millennial Generation” A Bogus Concept?

With all that’s been written and discussed about the Millennial Generation, you might think there’s nothing left to say. But, lo and behold, a recent essay on argues that thinking of Millennials as a generation is fallacious. The piece goes even further by...