WE
TURN
DATA
INTO
MEANING.
Cognitive meaning. Emotional meaning.
Meaning that moves your business forward.
MEANING THROUGH
ADVANCED ANALYTICS
It’s only meaningful if you connect the dots.
MEANING THROUGH
IDEA-DRIVEN STORYTELLING
It’s only meaningful if you can communicate it simply.
MEANING THROUGH
END-STATE THINKING
It’s only meaningful if you know your goal.
MEANING THROUGH
FLAWLESS EXECUTION
It’s only meaningful if your data is accurate.
INNOVATION AND PRODUCT DEVELOPMENT
concept/value proposition testing & optimization
product testing
pricing strategy & optimization
volumetric forecasting
A WIDE RANGE OF
MEANINGFUL SERVICES
BRAND STRATEGY
AND HEALTH
brand positioning and equity
brand health tracking
portfolio/line optimization
A WIDE RANGE OF
MEANINGFUL SERVICES
INNOVATION AND PRODUCT DEVELOPMENT
concept/value proposition testing & optimization
product testing
pricing strategy & optimization
volumetric forecasting
BRAND STRATEGY
AND HEALTH
brand positioning and equity
brand health tracking
portfolio/line optimization
MARKETING COMMUNICATION
message development/optimization
package testing & impact
ad claim substantiation
MARKET EXPLORATION
market structure
attitude and usage
whitespace identification
CUSTOMER ACQUISTION
opportunity/barrier identification
customer & market segmentation
event sponsorship evaluation
AI Is Really Bad at the Most Important Thing
Our Chief Meaning Officer, David Intrator, had an interesting exchange with Claude a few weeks back. David was working on an essay for a personal Substack newsletter he publishes about music and culture. After drafting it, he asked Claude to check for typos, spacing, questionable diction, and "anything weird or illogical in the overall structure." After catching a few misspellings and questioning a few word choices, Claude said the essay was ready to publish. But on further review, David realized it had a major structural flaw: it was really two essays in one. There was no Unifying Idea holding the piece together. When he brought this up with Claude, here was the response: "I'm better at evaluating pieces in isolation than I am at seeing the whole from the outside, especially when I've been involved in building it. Investment in the...

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tel 203-324-2420
info@RTiResearch.com

