Back in 2017 we conducted a study on luxury travel that revealed something interesting. Travelers were less interested in going "out there" in the world and more interested in simply getting away from it all. To be free from technology, media, crowds. That insight might have been prescient. The Trend The desire to escape the matrix, to simply be left alone, appears to be going mainstream. And it's playing out differently depending on how much money you have. The wealthy are booking detox retreats and ultra-remote destinations. Sleep retreats, once a curiosity, are now a category. Sensory deprivation tanks have moved from fringe wellness to mainstream spa menus. Private dining rooms are filling up not because of exclusivity but because of quiet. And luxury real estate developers, as our 2017 study noted, were already reading this...

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