by RTi Research | Aug 23, 2013 | Insights Activation, Market Research Industry, RTi Research
What IS “insights activation” and how is it executed? We set out to answer this very timely question at the June RTi Client Symposium, which featured Tim Key of Cambiar Consulting and was attended by many of RTi’s corporate research clients. What we learned is that... by RTi Research | Aug 13, 2013 | Shopper Insights
In the market for a new dishwasher, flat-screen TV, riding mower, or couch? According to newly released consumer research from GE Capital Retail Bank’s Second Annual Major Purchase Shopper Study, the “path to purchase” begins online. RTi (Rothstein Tauber Inc.)... by RTi Research | Aug 8, 2013 | Big Data, Market Research Industry, RTi Research
A few days ago, we talked about Advertising Age’s article: 14 Product Launches That Rocked And Why; Secret To Nielsen’s Breakthrough Brands: Identifying ‘Unarticulated Desires’ But there was also other breaking news that same week: Omnicom Group and... by RTi Research | Aug 5, 2013 | Product Development
It’s no surprise that as a market research firm, we were really interested in the recent Advertising Age article: 14 Product Launches That Rocked And Why; Secret To Nielsen’s Breakthrough Brands: Identifying ‘Unarticulated Desires’ One line in the...