Do You Start Online?

In the market for a new dishwasher, flat-screen TV, riding mower, or couch?  According to newly released consumer research from GE Capital Retail Bank’s Second Annual Major Purchase Shopper Study, the “path to purchase” begins online. RTi (Rothstein Tauber Inc.)...

Demand-Driven Product Development

It’s no surprise that as a market research firm, we were really interested in the recent Advertising Age article: 14 Product Launches That Rocked And Why; Secret To Nielsen’s Breakthrough Brands: Identifying ‘Unarticulated Desires’ One line in the...