by RTi Research | Jan 28, 2014 | Middle market business
Did you know that Middle Market companies – those with annual revenues of $10 million to $1 billion – represent 197,000 U.S. businesses and one-third of the private sector GDP, and employ approximately 43 million people? As part of an ongoing quarterly study for The... by RTi Research | Jan 21, 2014 | Analytics, Marketing Science
MaxDiff scaling (aka Best-Worst scaling) has become a widely used research technique because it provides much better discrimination than straight rating scales applied to linear attribute lists. Instead, MaxDiff tradeoff designs pit smaller random subsets of... by RTi Research | Jan 14, 2014 | Tracking Studies
At RTi, we have been globally researching Mobile Engagement and the Mobile Wallet phenomenon for several of our clients across a range of business silos. Since 2011, we have been proactively tracking key elements of mobile banking and mobile shopping dynamics among... by RTi Research | Jan 7, 2014 | Shopper Insights
Last week (January 3) MarketingCharts issued an overview of the top marketing charts for 2013. The charts spanned a range of topics including social network use, the rise of Snapchat, E-Commerce customer acquisition and Internet adoption rates among American adults....