by RTi Research | Feb 25, 2014 | Analytics, Brand Strategy, Segmentation
In our last blog, we discussed how the research community’s experience with Max/Diff and related choice-based models has led to the realization that not all consumers (respondents) make choices based on the full spectrum of attributes. In fact, our experience reveals... by RTi Research | Feb 18, 2014 | Analytics, Brand Strategy, Segmentation
Over the last several years, we have seen something of a sea change in the business community’s increasing utilization of Max/Diff and related conjoint models. In their quest for better methods to assess complex sets of growth alternatives, professional researchers... by RTi Research | Feb 11, 2014 | RTi Research
In 2013, RTi was invited by a non-profit organization to propose, design, analyze, and offer insights and recommendations to guide an important strategic initiative. Each year, we conduct strategic studies for a wide array of clients. So the initiative seemed to be on... by RTi Research | Feb 4, 2014 | Market Research Industry, Marketing Research Trends
The recently issued Quirk’s Corporate Research Report provides many valuable insights into the world of corporate researchers and their roles within their respective organizations. The report is based on independent, non-commercial studies that have been conducted...