by RTi Research | May 28, 2014 | Middle market business
Did you know that middle market companies – those with annual revenues of $10 million to $1 billion – represent 197,000 U.S. businesses and one-third of the private sector GDP, and employ approximately 43 million people? As part of an ongoing quarterly study for The... by RTi Research | May 20, 2014 | Brand Strategy, Shopper Insights, Social Media
Astute observers, notably Paul Chaney, Mark Bonchek and Cara France, have focused attention on the reality that the bellwether model of the Marketing Funnel has lost much, if not most, of its former relevancy. It’s not that the four pillars of the Funnel: Awareness,... by RTi Research | May 13, 2014 | Brand Strategy
It’s interesting that in our digital media age, with almost unlimited information at our fingertips on just about anything, brands still play such a large and important role in our lives. After all, brands are just a way to convey a complex chunk of information – the...