by RTi Research | Jun 23, 2014 | Marketing Research Trends
Last week, we hosted our continuing series of client symposiums in the Big Apple. Research and insight clients, representing a broad range of industry verticals attended, joined by David Rothstein and our senior level client service team. This year’s symposium, as... by RTi Research | Jun 17, 2014 | Innovation
Customer insight, innovation and market research managers are not the only ones on the planet that seek creative ways to adapt to rapidly changing environments. So do artists, writers, performers, architects, inventors, scientists, and the like. The latest creative... by RTi Research | Jun 4, 2014 | Big Data, Insights Activation
The Problem In recent articles on gleaning insights from big data, several authors (Christian Madsbjerg, Mikkel B. Rasumssen and Laura Patterson) make note of the fact that many CEOs believe that gaining customer insights is a crucial priority, far outranking other...