by RTi Research | Jul 29, 2014 | Brand Advocacy
As we noted in our last blog, the strategy of leveraging a relatively small community of passionate social brand advocates to drive a much broader base of consumer targets is more important and relevant than ever. In this week’s blog we thought we’d touch on some of... by RTi Research | Jul 22, 2014 | Brand Strategy
Brand Advocates are a small but highly engaged, influential and trusted group of your brand’s customers. In today’s social media-driven landscape, Brand Advocates have become more important than ever: With customer distrust of Brand Advertising rising across the... by RTi Research | Jul 8, 2014 | Market Research Industry, Marketing Research Trends
This is continuation of our last blog based on our latest client symposium held in NYC last month. Our client attendee panel represented a broad range of industry verticals. They were joined by David Rothstein and our senior level client service team. This year’s...