by RTi Research | Aug 26, 2014 | RTi Research
At RTi, we’ve always prided ourselves on the incredible tenure of our senior staff. All of our account execs and project group heads have at least 15 years’ experience and most have 25+ years under their belts. The head of our Marketing Sciences division has been... by RTi Research | Aug 18, 2014 | Segmentation
Many of us first learned to think about segmentation research as a powerful strategic tool for identifying optimum brand portfolio targets and the matching purchase drivers. Today, there are more than a few customer insight and marketing managers who, through... by RTi Research | Aug 7, 2014 | Social Media
In a recent Marketing News article, Michael Krauss urges marketers to recognize and tap into the nature and unique character of individual social media channels and their audiences. His advice echoes what communications expert Marshall McLuhan concluded back in the...