by RTi Research | Sep 25, 2017 | Analytics, Creative Thinking, Creative Visualization, RTi Blog, Storytelling
Researchers may think they are in the business of delivering information, but what they are really paid to do, and increasingly so, is tell stories that persuade and ultimately influence action. Storytelling is a big topic and the word “story” is open to... by RTi Research | Sep 19, 2017 | Brand Management, Brand Strategy, Consumer Trends, Creative Thinking, Product Development, Shopper Insights
For a long time, it seemed like the challenges facing other sectors of retail would not impact grocery. After all, the thinking went, online is what other retailers are facing. Look at all those food delivery services that failed (except Peapod, of course). Americans... by RTi Research | Sep 5, 2017 | Brand Strategy, Naming
We are bombarded with logos on a daily basis. While hundreds of logos are instantly recognizable to most people, the best are more than just well-designed pieces of art or stylized text. The best logos advance the communication of a company’s value proposition – its...