ADVANCED ANALYTICS.

As the marketplace, media landscape and consumer behavior have grown more complicated, advanced analytics have become central to market research.

An understanding of when and how to use these increasingly powerful analytic tools is essential to provide meaning that is nuanced, textured and deep.

Traditional cross-tabular analysis is rarely enough to deliver the insight needed to inform today’s complex business decisions.

Basic analysis is just that – basic. Advanced, multivariate techniques and modeling, however, can reveal subtle relationships and provide a more sophisticated understanding of what the data really means.

Advanced analytics uncover tradeoffs. They reveal optimal combinations.
And, perhaps most important of all, they’re predictive.

We offer a complete menu of advanced choice-based methods and modeling, including powerful end-user simulators.

And the intelligent use of sophisticated designs like Experiential Conjoint, Anchored vs. Unanchored, Sparse Design, Separated Dual Choice None, Shapley Value, along with next-generation TURF analysis.

Advanced analytics illuminate the relationships that impact behavior, providing the kind of focus that helps you move your business forward with clarity and confidence.

Bayesian Networking analysis reveals key and often hidden drivers far better than traditional methods.

Prime-prospect analysis and cutting-edge segmentation modeling target marketing efforts precisely where they matter most.

“RTi is a true partner, advising and guiding our team on appropriate methodologies, adapting approaches to changing timelines and budgets. The team is personable, and very, very responsive.”

Sr. Manager, Market Research, Pharmaceutical

“Working with RTi was wonderful … proactive in anticipating potential issues, providing solutions and making sure everyone was aligned before moving forward.”

Sr. Manager, Consumer Insights, Food & Beverage

“RTi is a trusted and valued business partner. The RTi team consistently adds value to the research process, and more important, to the interpretation and analysis of data. Their work is consistently high quality and their perspectives fresh and unique.”

Director, Consumer Insights, CPG

“A special shout out for bringing such value to the study – the speed and depth of analysis has made such an impact on the team in terms of pricing, package design and go-to-market strategies.”

Sr. Manager, Global Marketplace Insights, Multinational Financial Services Corp.

“Thank you for a great job and considerable devotion to our business. It’s rare to have a total team effort with such accomplished individuals as yourselves. You should be proud.”

Group Manager, Marketing Research, CPG Manufacturer

RTi Blog

AI Is Really Bad at the Most Important Thing

by RTi Research | Sep 23, 2026

Our Chief Meaning Officer, David Intrator, had an interesting exchange with Claude a few weeks back. David was working on an essay for a personal Substack newsletter he publishes about music and culture. After drafting it, he asked Claude to check for typos, spacing, questionable diction, and "anything weird or illogical in the overall structure." After catching a few misspellings and questioning a few word choices, Claude said the essay was ready to publish. But on further review, David realized it had a major structural flaw: it was really two essays in one. There was no Unifying Idea holding the piece together. When he brought this up with Claude, here was the response: "I'm better at evaluating pieces in isolation than I am at seeing the whole from the outside, especially when I've been involved in building it. Investment in the...

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