ADVANCED ANALYTICS.
As the marketplace, media landscape and consumer behavior have grown more complicated, advanced analytics have become central to market research.
An understanding of when and how to use these increasingly powerful analytic tools is essential to provide meaning that is nuanced, textured and deep.
Traditional cross-tabular analysis is rarely enough to deliver the insight needed to inform today’s complex business decisions.
Basic analysis is just that – basic. Advanced, multivariate techniques and modeling, however, can reveal subtle relationships and provide a more sophisticated understanding of what the data really means.
Advanced analytics uncover tradeoffs. They reveal optimal combinations.
And, perhaps most important of all, they’re predictive.
We offer a complete menu of advanced choice-based methods and modeling, including powerful end-user simulators.
And the intelligent use of sophisticated designs like Experiential Conjoint, Anchored vs. Unanchored, Sparse Design, Separated Dual Choice None, Shapley Value, along with next-generation TURF analysis.
Advanced analytics illuminate the relationships that impact behavior, providing the kind of focus that helps you move your business forward with clarity and confidence.
Bayesian Networking analysis reveals key and often hidden drivers far better than traditional methods.
Prime-prospect analysis and cutting-edge segmentation modeling target marketing efforts precisely where they matter most.
CONTACT US AND SEE WHAT WE MEAN.

info@rtiresearch.com
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