In this era of mega-conglomerates and corporate bureacracy, RTi remains privately-held with highly-involved ownership.

You get the extensive resources of a global research company with the benefits of small-company agility and personal attention from senior staff.

RTi was founded in 1979 by brand manager, Mel Rothstein, and market researcher, Richard Tauber. Their breakthrough idea: research companies can and should provide more than just numbers. They should act as true business partners, extending their clients’ ability to provide actionable insight.

Over 40 years later, we continue to turn data into meaning: something you can communicate simply and act upon effectively.