Smart. Ethical. Committed.
THE RIGHT TEAM
Our leadership team is comprised of industry professionals who understand not only the intricacies of contemporary market research, but where the industry is heading. Even more important, they understand what your business means to you.
(click names to view Linkedin profiles)
THE RIGHT SIZE
In this era of mega-conglomerates and corporate bureacracy, RTi remains privately-held with highly-involved ownership.
You get the extensive resources of a global research company with the benefits of small-company agility and personal attention from senior staff.
THE RIGHT ATTITUDE
We are absolutely committed to client service and do whatever it takes to help you succeed.
That means working collaboratively, serving as an extension of your team, providing the highest quality execution and helping you share your findings within your organization.
THE BACKSTORY
RTi was founded in 1979 by brand manager, Mel Rothstein, and market researcher, Richard Tauber. Their breakthrough idea: research companies can and should provide more than just numbers. They should act as true business partners, extending their clients’ ability to provide actionable insight.
Over 40 years later, we continue to turn data into meaning: something you can communicate simply and act upon effectively.
What Are You Willing To Give Up?
Most consumer research asks some version of the same question: What do you want? What do you like? What's most important to you? Those are reasonable places to start. But they only take you so far. People are remarkably good at telling you what they want. But...
Just Leave Me Alone
Back in 2017 we conducted a study on luxury travel that revealed something interesting. Travelers were less interested in going "out there" in the world and more interested in simply getting away from it all. To be free from technology, media, crowds. That insight...
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RTi RESEARCH
50 Washington Street
Suite 7E-122
Norwalk, CT 06854
tel 203-324-2420
info@RTiResearch.com
