What makes us a good company is what makes us a great company.


RTi was founded in 1979 by brand manager, Mel Rothstein, and market researcher, Richard Tauber. Their breakthrough idea: research companies can and should provide more than just numbers. They should act as true business partners, extending their clients’ ability to provide actionable insight.

Nearly 40 years later, RTi has grown into a leading global research company with more than 50 employees, and a perennial rating as an AMA Top 50 Marketing Research Company.

And we continue to make market research something more than data. Through strategic thinking, flawless execution and superior storytelling, we make data meaningful: something you can communicate simply and act upon effectively.


During this era of mega-conglomerates and corporate bureacracy, RTi remains privately held with highly-involved ownership.

You get the extensive resources of a global research company with the benefits of small company agility and personal attention from senior staff.


We are absolutely committed to client service and do whatever it takes to help you succeed.

That means working collaboratively, serving as an extension of your team, providing the highest quality execution and helping you share your findings within your organization.

We’ve built our business by maintaining long-term relationships that deliver successful results, again and again.


Our leadership team is comprised of industry professionals who understand not only the intricacies of contemporary market research, but where the industry is heading.

Even more important, they understand what your business means to you.

RTi is a true partner, advising and guiding our team on appropriate methodologies, adapting approaches to changing timelines and budgets. The team is personable, and very, very responsive.”

Sr. Manager, Market Research, Pharmaceutical

“Working with RTi was wonderfulproactive in anticipating potential issues, providing solutions and making sure everyone was aligned before moving forward.”

Sr. Manager, Consumer Insights, Food & Beverage

“RTi is a trusted and valued business partner. The RTi team consistently adds value to the research process, and more important, to the interpretation and analysis of data. Their work is consistently high quality and their perspectives fresh and unique.”

Director, Consumer Insights, CPG

“A special shout out for bringing such value to the study – the speed and depth of analysis has made such an impact on the team in terms of pricing, package design and go-to-market strategies.”

Sr. Manager, Global Marketplace Insights, Multinational Financial Services Corp.

“Thank you for a great job and considerable devotion to our business. It’s rare to have a total team effort with such accomplished individuals as yourselves. You should be proud.”

Group Manager, Marketing Research, CPG Manufacturer

One-Size Does Not Fit All: The Problem With Three-Act Storytelling

If you search the web for articles about business storytelling, it won’t take long before you come across a discussion of what’s known as “Three-Act Structure” or “The Hero’s Journey.” Likewise, if you take a seminar or attend an industry presentation on storytelling,...

Do Market Researchers Want to Be Trusted?

David Rothstein Chief Executive Officer, RTi Research Author John is the head of Customer Experience (CX) for a large hotel chain. Jennifer is the CMO. John shares his latest report with Jennifer that shows 40% of their customers thought their stay was enjoyable. Is...

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