What makes us a good company is what makes us a great company.


RTi was founded in 1979 by brand manager, Mel Rothstein, and market researcher, Richard Tauber. Their breakthrough idea: research companies can and should provide more than just numbers. They should act as true business partners, extending their clients’ ability to provide actionable insight.

Nearly 40 years later, RTi has grown into a leading global research company with more than 50 employees, and a perennial rating as an AMA Top 50 Marketing Research Company.

And we continue to make market research something more than data. Through strategic thinking, flawless execution and superior storytelling, we make data meaningful: something you can communicate simply and act upon effectively.


During this era of mega-conglomerates and corporate bureacracy, RTi remains privately held with highly-involved ownership.

You get the extensive resources of a global research company with the benefits of small company agility and personal attention from senior staff.


We are absolutely committed to client service and do whatever it takes to help you succeed.

That means working collaboratively, serving as an extension of your team, providing the highest quality execution and helping you share your findings within your organization.

We’ve built our business by maintaining long-term relationships that deliver successful results, again and again.


Our leadership team is comprised of industry professionals who understand not only the intricacies of contemporary market research, but where the industry is heading.

Even more important, they understand what your business means to you.

RTi is a true partner, advising and guiding our team on appropriate methodologies, adapting approaches to changing timelines and budgets. The team is personable, and very, very responsive.”

Sr. Manager, Market Research, Pharmaceutical

“Working with RTi was wonderfulproactive in anticipating potential issues, providing solutions and making sure everyone was aligned before moving forward.”

Sr. Manager, Consumer Insights, Food & Beverage

“RTi is a trusted and valued business partner. The RTi team consistently adds value to the research process, and more important, to the interpretation and analysis of data. Their work is consistently high quality and their perspectives fresh and unique.”

Director, Consumer Insights, CPG

“A special shout out for bringing such value to the study – the speed and depth of analysis has made such an impact on the team in terms of pricing, package design and go-to-market strategies.”

Sr. Manager, Global Marketplace Insights, Multinational Financial Services Corp.

“Thank you for a great job and considerable devotion to our business. It’s rare to have a total team effort with such accomplished individuals as yourselves. You should be proud.”

Group Manager, Marketing Research, CPG Manufacturer

Finding Meaning In The Raging River Of Data

If you haven’t read, or revisited, Amusing Ourselves to Death, Neal Postman’s 1985 classic, we suggest you check it out. At just 184 pages, this brief analysis is as powerful today as it was 35 years ago. And it’s relevant to our work as market researchers. The book...

Spoiler Alert: Video Is Not a A Visual Medium

We had a great time at CRC in October. We drew a large crowd and enjoyed an enthusiastic response to our talk on the structure of stories. And we got the chance to see what our fellow exhibitors were presenting as the future of market research. Not surprisingly, a...

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tel 732-290-2670
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