SMART. ETHICAL. COMMITTED.
What makes us a good company is what makes us a great company.
THE BACKSTORY
RTi was founded in 1979 by brand manager, Mel Rothstein, and market researcher, Richard Tauber. Their breakthrough idea: research companies can and should provide more than just numbers. They should act as true business partners, extending their clients’ ability to provide actionable insight.
Nearly 40 years later, RTi has grown into a leading global research company with more than 50 employees, and a perennial rating as an AMA Top 50 Marketing Research Company.
And we continue to make market research something more than data. Through strategic thinking, flawless execution and superior storytelling, we make data meaningful: something you can communicate simply and act upon effectively.
THE RIGHT SIZE
During this era of mega-conglomerates and corporate bureacracy, RTi remains privately held with highly-involved ownership.
You get the extensive resources of a global research company with the benefits of small company agility and personal attention from senior staff.
THE RIGHT ATTITUDE
We are absolutely committed to client service and do whatever it takes to help you succeed.
That means working collaboratively, serving as an extension of your team, providing the highest quality execution and helping you share your findings within your organization.
We’ve built our business by maintaining long-term relationships that deliver successful results, again and again.
THE RIGHT TEAM
Our leadership team is comprised of industry professionals who understand not only the intricacies of contemporary market research, but where the industry is heading.
Even more important, they understand what your business means to you.
David Rothstein
CEO
Steven Campana
Executive V.P.
John Houghton
Executive V.P.
Donna Cirone Bonoff
CFO
Susan Collin
Senior V.P.
Lisa Cooper
Senior V.P.
Debra Liscinsky
Senior V.P.
Melissa Waetzman
Senior V.P.
Melissa Usseglio
Senior V.P.
Bradley Cooper
CISO
Chief Information
Security Officer
Janet Baldi
Senior V.P.
Data Collection
Data Quality
Spoiler Alert: Video Is Not a A Visual Medium
We had a great time at CRC in October. We drew a large crowd and enjoyed an enthusiastic response to our talk on the structure of stories. And we got the chance to see what our fellow exhibitors were presenting as the future of market research. Not surprisingly, a...
The Importance of Story Structure
Clydesdales. Hummus. Paintings. Music. RTi’s Chief Meaning Officer, David Intrator, touched on all of these (and did some singing, too) in his talk “YOU’RE BORING ME | How Story Structure Keeps People From Tuning Out” at 2019’s Insights Association CRC conference in...
click the pic to download
RTi RESEARCH
383 Main Avenue
Suite 706
Norwalk, CT 06851-1543
tel 203-324-2420
fax 203-964-8269
info@RTiResearch.com
RTi RESEARCH
1070 State Route 34
Suite 221
Matawan, New Jersey 07747
tel 732-290-2670
fax 732-290-2674