THE BACKSTORY

RTi was founded in 1979 by brand manager, Mel Rothstein, and market researcher, Richard Tauber. Their breakthrough idea: research companies can and should provide more than just numbers. They should act as true business partners, extending their clients’ ability to provide actionable insight.

Nearly 40 years later, RTi has grown into a leading global research company with more than 50 employees, and a perennial rating as an AMA Top 50 Marketing Research Company.

And we continue to make market research something more than data. Through strategic thinking, flawless execution and superior storytelling, we make data meaningful: something you can communicate simply and act upon effectively.

THE RIGHT SIZE

During this era of mega-conglomerates and corporate bureacracy, RTi remains privately held with highly-involved ownership.

You get the extensive resources of a global research company with the benefits of small company agility and personal attention from senior staff.

THE RIGHT ATTITUDE

We are absolutely committed to client service and do whatever it takes to help you succeed.

That means working collaboratively, serving as an extension of your team, providing the highest quality execution and helping you share your findings within your organization.

We’ve built our business by maintaining long-term relationships that deliver successful results, again and again.

THE RIGHT TEAM

Our leadership team is comprised of industry professionals who understand not only the intricacies of contemporary market research, but where the industry is heading.

Even more important, they understand what your business means to you.