by RTi Research | Jan 2, 2023 | Creative Thinking, Innovation
By Ted Curtin,CEO, ProdigyWorks Last month I had the honor of delivering the keynote address at the People of Play toy industry conference in Chicago, where I spoke about the challenges of internal innovation. Since Innovation has become an issue of growing importance... by RTi Research | Oct 5, 2021 | Bayesian networks, Big Data, Creative Visualization, Data to Meaning
By Lisa Shaffer As you work to improve your current products and fill your pipeline with innovations, the first thing you’ll want to know is what’s most important to consumers when they’re considering a product like yours? Teasing out the “must have’s” from the “nice... by RTi Research | Sep 20, 2021 | Market Research Industry, Marketing Research Trends
We market researchers like to consider what we do as scientific. And to the degree that we attempt to be neutral and objective, this is indeed the case. Admittedly, there are a number of constraints that apply to scientific research that one rarely sees in consumer... by RTi Research | Mar 30, 2021 | Creative Thinking, Storytelling
If you search the web for articles about business storytelling, it won’t take long before you come across a discussion of what’s known as “Three-Act Structure” or “The Hero’s Journey.” Likewise, if you take a seminar or attend an industry presentation on storytelling,... by RTi Research | Jul 1, 2020 | Data Collection, Data Quality, Market Research Industry
David Rothstein Chief Executive Officer, RTi Research Author John is the head of Customer Experience (CX) for a large hotel chain. Jennifer is the CMO. John shares his latest report with Jennifer that shows 40% of their customers thought their stay was enjoyable. Is...