by RTi Research | Jan 29, 2019 | Anniversary, RTi Research
The turning of a new year is always cause for celebration; a time to reflect on the past and anticipate what is to come. This year, 2019, is an especially meaningful one for RTi as the company celebrates its 40th anniversary. In 1979, when brand manager Mel...
by RTi Research | Jan 8, 2019 | Consumer Trends, Data Collection, Innovation, Product Development, Technology
It’s unlikely that we’ll stop using our smartphones anytime soon, but the market for these once-revolutionary devices, and consumers’ enchantment with them, is reaching an inflection point. This was formalized in a letter issued on January 2 by Tim Cook,...
by RTi Research | Nov 20, 2018 | Brand Strategy, Consumer Trends, Health and Wellness, Innovation, Millennials
It’s been widely reported that the health and wellness industry is booming. Consumers are watching what they eat, assiduously reading labels. The “clean beauty” industry is surging, offering a range of cosmetic products made from natural ingredients. Fitness is...
by RTi Research | Nov 6, 2018 | RTi Research, Team Building, Volunteering
Written by Margie Grillo, RTi Research “The best way to find yourself is to lose yourself in the service of others.” — Mahatma Gandhi Most people would agree that, as we move through life, our days become increasingly hectic and challenging. We try to make the...
by RTi Research | Oct 23, 2018 | Brand Strategy, Creative Thinking, Innovation, Landscape Opportunities, Product Development
In a 2017 interview with Recode, Kevin Systrom, the founder of Instagram, discussed an approach to innovation that is important not only for product developers but for marketers and market researchers as well. Systrom talked about “hiring the right product for the...
