by RTi Research | Feb 11, 2020 | Behavioral Economics, Consumer Trends, Demographics, Innovation, Shopper Insights
If you were around in 1965, chances are this was a tune going through your head: “Second-Hand Rose,” from the Broadway musical Funny Girl, had become an international hit. Performed by the legendary Barbara Streisand, it captured the stigma of having to wear what was...
by RTi Research | Jan 29, 2020 | Consumer Trends, Health and Wellness, Landscape Opportunities
It’s fun to make predictions – and even more fun to look back and see whether the predications we made were on target. In February, 2017, we posted a blog called What Are We Eating In 2017? Some of the trends we discussed did pan out; charred/smoked/burnt foods and...
by RTi Research | Jan 7, 2020 | Data Synthesis, Insights Activation, Meaning, Storytelling, Turning Data into Meaning
If you haven’t read, or revisited, Amusing Ourselves to Death, Neal Postman’s 1985 classic, we suggest you check it out. At just 184 pages, this brief analysis is as powerful today as it was 35 years ago. And it’s relevant to our work as market researchers. The book...
by RTi Research | Nov 19, 2019 | CRC Conference, Data Synthesis, Insights Activation, Meaning, Storytelling, Turning Data into Meaning, Video
We had a great time at CRC in October. We drew a large crowd and enjoyed an enthusiastic response to our talk on the structure of stories. And we got the chance to see what our fellow exhibitors were presenting as the future of market research. Not surprisingly, a...
by RTi Research | Nov 7, 2019 | CRC Conference, Data Synthesis, Insights Activation, Meaning, Storytelling, Turning Data into Meaning
Clydesdales. Hummus. Paintings. Music. RTi’s Chief Meaning Officer, David Intrator, touched on all of these (and did some singing, too) in his talk “YOU’RE BORING ME | How Story Structure Keeps People From Tuning Out” at 2019’s Insights Association CRC conference in...
