by RTi Research | Sep 23, 2026 | AI, RTi Research
Our Chief Meaning Officer, David Intrator, had an interesting exchange with Claude a few weeks back. David was working on an essay for a personal Substack newsletter he publishes about music and culture. After drafting it, he asked Claude to check for typos, spacing,... 
by RTi Research | Aug 20, 2026 | Behavioral Economics, Choice Based Research, RTi Research
Most consumer research asks some version of the same question: What do you want? What do you like? What’s most important to you? Those are reasonable places to start. But they only take you so far. People are remarkably good at telling you what they want.... 
by RTi Research | Jun 25, 2026 | RTi Research, Trends
Back in 2017 we conducted a study on luxury travel that revealed something interesting. Travelers were less interested in going “out there” in the world and more interested in simply getting away from it all. To be free from technology, media, crowds. That... 
by RTi Research | Jun 3, 2026 | Market Research Industry, RTi Research
A few months back we wrote about how adding friction to the consumer experience can actually improve it. The classic example is Betty Crocker’s cake mix. When it first launched, requiring only water, sales were disappointing. But when the process was made... 
by RTi Research | Mar 10, 2026 | Insights, Market Research Industry, Problem Solving, RTi Research
Streaming may still dominate the music industry, but among physical and download formats, CDs outsold digital album downloads three to one last year, according to the Recording Industry Association of America. And Gen Z is purchasing more of them than any other...