by RTi Research | Jul 1, 2020 | Data Collection, Data Quality, Market Research Industry
David Rothstein Chief Executive Officer, RTi Research Author John is the head of Customer Experience (CX) for a large hotel chain. Jennifer is the CMO. John shares his latest report with Jennifer that shows 40% of their customers thought their stay was enjoyable. Is...
by RTi Research | Apr 20, 2020 | Consumer Trends, Health and Wellness, Landscape Opportunities, Millennials, Product Development, Shopper Insights, Technology
It’s hard to pinpoint who invented what came to be called the “Veggie Burger; more recently known as the “Plant-Based Burger”. But we do know that early plant-based meat substitutes were developed in the 19th century by companies like Kellogg’s at their...
by RTi Research | Feb 11, 2020 | Behavioral Economics, Consumer Trends, Demographics, Innovation, Shopper Insights
If you were around in 1965, chances are this was a tune going through your head: “Second-Hand Rose,” from the Broadway musical Funny Girl, had become an international hit. Performed by the legendary Barbara Streisand, it captured the stigma of having to wear what was...
by RTi Research | Jan 29, 2020 | Consumer Trends, Health and Wellness, Landscape Opportunities
It’s fun to make predictions – and even more fun to look back and see whether the predications we made were on target. In February, 2017, we posted a blog called What Are We Eating In 2017? Some of the trends we discussed did pan out; charred/smoked/burnt foods and...
by RTi Research | Jan 7, 2020 | Data Synthesis, Insights Activation, Meaning, Storytelling, Turning Data into Meaning
If you haven’t read, or revisited, Amusing Ourselves to Death, Neal Postman’s 1985 classic, we suggest you check it out. At just 184 pages, this brief analysis is as powerful today as it was 35 years ago. And it’s relevant to our work as market researchers. The book...
