Technical Mishap Beautifully Dramatizes Message Of Quirk’s Storytelling Presentation

Sometimes the stars align just right.RTi’s Chief Meaning Officer, David Intrator, was reaching the highpoint in his presentation on story structure at the Quirk’s Event held earlier this month in Brooklyn. He was just about to play a video of a famous Super Bowl...

RTi: Forty and Feeling Fine!

  The turning of a new year is always cause for celebration; a time to reflect on the past and anticipate what is to come. This year, 2019, is an especially meaningful one for RTi as the company celebrates its 40th anniversary. In 1979, when brand manager Mel...

Everyone Can Serve

  Written by Margie Grillo, RTi Research “The best way to find yourself is to lose yourself in the service of others.” — Mahatma Gandhi Most people would agree that, as we move through life, our days become increasingly hectic and challenging. We try to make the...

Turning Data into Meaning

Our world is awash in data. 2.5 exabytes are produced every day, the equivalent of 250,000 Libraries of Congress or 90 years of HD video. And the pace is increasing. Whereas in 2013 the total amount of data was 4.4 zettabytes, a vastly huge number in itself, it’s...