This video report helped to define a market segment called the “Bubble Babes,” women who were unaffected financially by the Great Recession, yet needed to find emotional rationales to maintain their high lifestyle during tough economic times for the majority of Americans.  

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Key (Driver) Upgrade with Bayesian Networks

By Lisa Shaffer As you work to improve your current products and fill your pipeline with innovations, the first thing you’ll want to know is what’s most important to consumers when they’re considering a product like yours?  Teasing out the “must have’s” from the “nice...

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We market researchers like to consider what we do as scientific. And to the degree that we attempt to be neutral and objective, this is indeed the case. Admittedly, there are a number of constraints that apply to scientific research that one rarely sees in consumer...

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