This video report helped to define a market segment called the “Bubble Babes,” women who were unaffected financially by the Great Recession, yet needed to find emotional rationales to maintain their high lifestyle during tough economic times for the majority of Americans.
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Sr. Manager, Market Research, Pharmaceutical
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Sr. Manager, Consumer Insights, Food & Beverage
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Director, Consumer Insights, CPG
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Sr. Manager, Global Marketplace Insights, Multinational Financial Services Corp.
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Group Manager, Marketing Research, CPG Manufacturer
By Ted Curtin,CEO, ProdigyWorks Last month I had the honor of delivering the keynote address at the People of Play toy industry conference in Chicago, where I spoke about the challenges of internal innovation. Since Innovation has become an issue of growing importance...
By Lisa Shaffer As you work to improve your current products and fill your pipeline with innovations, the first thing you’ll want to know is what’s most important to consumers when they’re considering a product like yours? Teasing out the “must have’s” from the “nice...