This video report helped to define a market segment called the “Bubble Babes,” women who were unaffected financially by the Great Recession, yet needed to find emotional rationales to maintain their high lifestyle during tough economic times for the majority of Americans.  

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What Are You Willing To Give Up?

  Most consumer research asks some version of the same question: What do you want? What do you like? What's most important to you? Those are reasonable places to start. But they only take you so far. People are remarkably good at telling you what they want. But...

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Back in 2017 we conducted a study on luxury travel that revealed something interesting. Travelers were less interested in going "out there" in the world and more interested in simply getting away from it all. To be free from technology, media, crowds. That insight...

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